X/Twitter Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's X/Twitter Ads Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key X/Twitter Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your X/Twitter Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand X/Twitter Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with X/Twitter Ads reports that showcase your expertise.

Why Your Agency Needs an X Ads Report Template

You’re running campaigns, not building spreadsheets. Stop spending hours pulling X Ads data when you could be optimizing campaigns or landing new clients.

Manual reporting doesn’t scale past 10-15 clients. You’re either drowning in data exports every Monday morning, or you’re delivering inconsistent reports that make your agency look amateur.

A solid X Ads template gets you out of the weeds. Pull your data automatically, brand it professionally, and show clients exactly what they’re paying for—without the late-night scrambling before Tuesday morning calls.


What Makes Swydo’s X Ads Report Template Different?

Built for X’s Real Strengths
Track metrics that matter on X: engagement rates, retweet amplification, video completion, and conversion tracking. No generic social templates—just what works for real-time platform campaigns.

Works How Agencies Scale
X isn’t LinkedIn or Facebook. Our template highlights conversation velocity, viral reach patterns, and cost-efficient traffic that demonstrates X’s strategic role in your marketing mix.

Custom Metric Tracking
Create calculations that matter to your clients: amplification rates, true engagement efficiency, and video performance benchmarks. Combine X metrics to prove what’s actually working.


What To Include In An X Ads Report

Build X Ads reports that track what matters, skip the vanity metrics, and prove ROI with the platform’s unique real-time engagement data.

Executive Summary With X Performance Indicators

What to include in your X Ads report summary:

  • Campaign Spend & Efficiency – Track billed charges, cost per click, cost per engagement, and cost per thousand impressions
  • Engagement Breakdown – Total engagements, retweets, replies, likes, and engagement rate showing real audience response
  • Conversion Performance – Total conversions, conversion rate, cost per conversion, and leads generated
  • Video Campaign Results – Video views (25%, 50%, 75%, 100% completion), video total views, and cost per view

Perfect for client calls, monthly reviews, and proving X’s value in your channel mix.

Core X Ads Performance Metrics

Foundation metrics every X Ads report template should track:

  • Click Rate (CTR) – How often people click when they see your ads, core creative effectiveness measure
  • Cost Per Click – What you’re paying per click, efficiency benchmark across your campaigns
  • Impressions – Total ad delivery showing campaign reach
  • Engagement Rate – Total engagements divided by impressions, your content quality scorecard
  • Link Click Rate – URL clicks divided by impressions for traffic-driving campaigns
  • Cost Per Thousand Impressions (CPM) – Impression efficiency for awareness campaigns

Essential metrics that show campaign health and whether you’re burning budget or building momentum.

Engagement & Amplification Performance

What to include for engagement optimization:

  • Engagement Breakdown – Separate tracking for likes, retweets, replies, and total engagements to see what drives response
  • Retweet Amplification – Track retweet count and promoted tweet retweet count showing organic reach beyond paid impressions
  • Reply Tracking – Reply volume indicating actual audience interaction, not just passive engagement
  • Follower Growth – New follows, follow rate, and cost per follow when audience building is the goal
  • Card Engagements – Interactive card clicks proving creative format performance

Show clients which campaigns spark conversations and earn free reach through retweets.

Video Campaign Analytics

Real-time video metrics for X Ads reports:

  • Video Completion Tracking – Track video content starts, then views at 25%, 50%, 75%, and 100% to see exactly where viewers drop off
  • Video Engagement – Video CTA clicks and video-specific actions showing viewer response
  • View Efficiency – Video rate, video total views, video 6-second views, and cost per view to optimize budget allocation
  • Cost Per Preroll View – Preroll video efficiency for awareness campaigns

Demonstrate where your video creative holds attention and where it needs work, with data that guides your next iteration.

Conversion Tracking & ROI

Essential conversion data for X Ads reports:

  • Conversion Events – Track site visits, purchases, sign-ups, downloads, and custom conversion events through X Pixel
  • Conversion Rate – Percentage of clicks that convert, showing landing page and offer effectiveness
  • Cost Per Conversion – What you’re paying per conversion by campaign objective (X Ads Cost Per Conversion)
  • Purchase Revenue – Conversion purchases with sale amount for e-commerce revenue attribution
  • Lead Generation – Total leads, lead rate, and cost per lead for lead gen campaigns
  • Custom Conversions – Post engagement conversions and custom event tracking

Show clients the bottom-funnel results, not just top-of-funnel activity that doesn’t pay the bills.

Campaign Budget & Spend Efficiency

Financial accountability metrics to include:

  • Spend Tracking – Billed charges in local currency, campaign daily budget, and campaign total budget
  • Campaign Duration – Track campaign duration in days for pacing analysis
  • Budget Allocation – Spend breakdown by campaign showing where money went
  • Unit Cost Trends – Cost per thousand impressions, cost per click, cost per engagement trending over time
  • Link Cost Efficiency – X Ads cost per link click for traffic campaigns
  • Follower Acquisition Costs – Cost per thousand follows for audience growth campaigns

Show transparent budget management and catch cost inflation before clients notice it themselves.

Custom X Ads Metrics & Calculations

Build metrics that tell your client’s specific story:

  • Amplification Rate – (Retweets ÷ Impressions) × 100 measuring viral potential and earned reach
  • Conversation Rate – (Replies ÷ Impressions) × 100 showing depth of engagement beyond likes
  • Video Completion Efficiency – (100% Completions ÷ Video Starts) for video creative optimization
  • True Engagement Rate – (Meaningful Actions ÷ Impressions) excluding vanity metrics for quality assessment
  • Format Performance Index – Compare cost per result across ad formats to identify what works

Combine X metrics into calculations that matter for your client’s specific goals and prove your optimization expertise.

Strategic Recommendations & Next Steps

What every X Ads report needs for action:

  • Creative Optimization – Flag high-performing creative angles and kill underperformers based on engagement data
  • Video Strategy Refinement – Recommend vertical video adoption, creative adjustments based on drop-off points
  • Budget Reallocation – Move budget from low-ROI campaigns to high-performers with specific recommendations
  • Conversion Rate Improvement – Landing page optimization priorities based on traffic quality and conversion data
  • Real-Time Opportunities – Leverage X’s real-time strength for event-based or trending topic campaigns

Position yourself as a strategic partner with actionable next steps, not just reporting vendor delivering data dumps.

CUSTOMIZATION

Customize Your X/Twitter Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is an X Ads report template?

    An X Ads report template is a pre-built report that automatically pulls campaign, engagement, and conversion data from X Ads (formerly Twitter Ads). It showcases key metrics such as campaign efficiency, engagement performance, conversion results, and video metrics… presented in a clear, professional layout optimised for client calls, monthly reviews, and proving X’s value in your overall channel mix.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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