AdRoll Report

AdRoll Report Template

Swydo’s pre-built AdRoll report template transforms complex retargeting data into clear, client-ready insights. Automatically track ROAS, conversions, and cross-channel impact to showcase the true value of your AdRoll campaigns—all in one intuitive dashboard.

Ideal for agencies and marketers who want to: Prove retargeting ROI, simplify multi-channel attribution, and save hours on manual reporting.

Data sources AdRoll
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AdRoll Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's AdRoll Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key AdRoll metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your AdRoll data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand AdRoll reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with AdRoll reports that showcase your expertise.

Why Your Agency Needs an AdRoll Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking AdRoll retargeting performance with automated, branded reports that showcase cross-channel advertising expertise.

Every minute spent wrestling with AdRoll data is a minute stolen from strategy. A good AdRoll template turns scattered retargeting metrics into stories clients actually understand.

No more late nights before presentations, no more explaining complex attribution from scratch, just clear insights that showcase your AdRoll expertise and justify your premium fees. This AdRoll report template turns chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s AdRoll Report Template Different?

Cross-Channel Retargeting Expertise
Track metrics that matter in retargeting: view-through conversions, click-through conversions, influenced revenue, and multi-touch attribution. No generic display metrics—just AdRoll expertise.

Performance-Driven Focus
AdRoll isn’t basic display advertising. Our template highlights retargeting effectiveness, cross-device attribution, and conversion-focused tracking that justifies AdRoll’s performance-based approach.

Custom Metric Calculations
Create powerful custom calculations like blended ROAS, attribution-weighted CPA, and view-through impact percentage. Combine any AdRoll metrics to tell your unique retargeting success story.


What To Include In An AdRoll Report

Create professional AdRoll report templates that track critical retargeting metrics, deliver actionable insights, and prove campaign ROI with AdRoll’s unique attribution data.

Executive Summary With AdRoll Performance Indicators

What to include in your AdRoll report summary:

  • ROAS & Revenue Attribution – Track Click ROAS, View Revenue, and total Revenue for immediate impact measurement
  • Conversion Performance – CTC Rate and VTC Rate showing full-funnel attribution
  • Cost Efficiency Metrics – CPA and CPC trends demonstrating retargeting cost-effectiveness
  • Cross-Channel Impact – Influenced Throughs and attribution-weighted conversions across display and social

Perfect for stakeholder presentations and quarterly retargeting performance reviews.

Core AdRoll Performance Metrics

Foundation metrics every AdRoll report template should track:

  • Click-Through Rate (CTR) – Retargeting audience engagement with industry benchmark comparisons
  • Cost Per Click (CPC) – Bidding efficiency across AdRoll’s multi-channel network
  • Impressions & Frequency – Audience exposure with optimal frequency monitoring to prevent ad fatigue
  • Conversions – Total conversions combining click-through and view-through for complete attribution picture

Essential metrics that demonstrate AdRoll campaign health and retargeting effectiveness.

AdRoll Attribution & Conversion Performance

What to include for conversion optimization insights:

  • CTC Rate & VTC Rate – Conversion rate by attribution type for optimization insights
  • Influenced Throughs – Assisted conversions showing upper-funnel retargeting impact
  • Cost Per Acquisition (CPA) – True cost efficiency including both click and view conversions
  • Conversions – Total conversion volume tracking across all attribution types

Show exactly which AdRoll campaigns generate conversions across the entire customer journey.

Revenue & ROAS Analytics

Revenue performance metrics for AdRoll report templates:

  • Total Revenue – Complete revenue attribution from Click Revenue and View Revenue combined
  • Return on Ad Spend (ROAS) – Overall campaign profitability across all channels
  • Click ROAS – Direct-response return on ad spend for click-based conversions
  • Average Order Value – Purchase quality metrics for customer value optimization
  • Revenue by Attribution Type – Click Revenue vs. View Revenue breakdown for channel credit

Demonstrate AdRoll campaign profitability with comprehensive revenue tracking across attribution windows.

Campaign Efficiency & Cost Management

Financial accountability metrics to include:

  • Cost Management – Total ad spend tracking with cost-per-action analysis
  • CPM Optimization – Cost per thousand impressions for audience efficiency benchmarking
  • Budget Performance – Spend allocation and unit cost efficiency across campaigns
  • Cost Trend Analysis – CPC, CPM, and CPA trends for optimization opportunity identification

Demonstrate cost-effective AdRoll campaign management with transparent budget reporting.

Audience Reach & Frequency Management

Audience exposure metrics to include:

  • Impressions – Total impressions delivered across all campaign types
  • Frequency – Average frequency per user to optimize retargeting cadence
  • Clicks – Total clicks delivered with click-to-impression ratio analysis
  • CTR Performance – Click-through rate trends for creative effectiveness monitoring

Leverage AdRoll’s retargeting capabilities to show optimal audience exposure without oversaturation.

Video Campaign Performance

Video retargeting metrics for AdRoll report templates (when applicable):

  • Video Impressions – Dedicated video ad delivery tracking across channels
  • Video CTR – Video-specific click-through rate and engagement metrics
  • Video Attribution – View Throughs and conversions attributed to video retargeting campaigns
  • Video ROAS – Video-specific return on ad spend and cost efficiency measurements

Demonstrate video retargeting campaign success with performance-based engagement metrics.

View-Through Conversion Analysis

View-through performance metrics to include:

  • View Throughs – Total view-through conversions tracking upper-funnel impact
  • VTC Rate – View-through conversion rate for impression-to-conversion efficiency
  • View Revenue – Revenue attributed to users who saw but didn’t click your ads
  • Influenced Throughs – Assisted conversions showing retargeting influence beyond last-click

Show the full value of retargeting beyond just clicks with comprehensive view-through attribution.

Custom Metrics & Calculations

Powerful custom metrics you can create:

  • Blended Conversion Rate – (Conversions ÷ Clicks) × 100 for complete attribution measurement
  • View-Through Impact Percentage – (View Throughs ÷ Conversions) × 100 for upper-funnel credit
  • Attribution-Weighted CPA – Cost ÷ Conversions for true acquisition cost
  • Revenue Per Impression – Revenue ÷ Impressions for exposure value calculation

Combine any AdRoll metrics to create powerful insights unique to your client’s retargeting success story.

Strategic Recommendations & Next Steps

What every AdRoll report template needs for action:

  • Attribution Optimization – Balance click and view-through conversion strategies based on CTC Rate and VTC Rate performance
  • Frequency Management – Adjust impression caps to maximize reach while preventing ad fatigue
  • Audience Refinement – Optimize retargeting segments based on Conversions and ROAS performance
  • Budget Reallocation – Move spend to highest-performing channels and creative formats based on CPA and Click ROAS

Position your agency as AdRoll retargeting expert with data-driven optimization strategies that prove the value of sophisticated multi-touch attribution.

CUSTOMIZATION

Customize Your AdRoll Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is an AdRoll report template?

    An AdRoll report template is a pre-built report that automatically pulls retargeting and attribution data from AdRoll. It showcases key metrics such as ROAS, conversion performance, cost efficiency, and cross-channel impact… presented in a clear, professional layout optimised for stakeholder presentations and quarterly retargeting performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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