Swydo’s Google Display Ads report template helps you effectively monitor and optimize your campaigns and achieve your marketing objectives.
Gain actionable insights into your Google Display Ad campaigns to maximize visibility, engagement, and conversions.
Data sources Google AdsFree for 14 days
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.
Save Hours
Streamline reporting and reclaim your day.
Actionable Insights
Present key Google Display Ads metrics in a way that clients instantly understand.
All-in-One Reporting
Visualize, share, and manage all your Google Display Ads data from one spot.
Custom Branded Reports
Present clients with tailored, on-brand Google Display Ads reports.
Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.
Win More Business
Impress in pitches with Google Display Ads reports that showcase your expertise.
Visual advertising across 3+ million websites and apps generates massive data complexity that traditional PPC reports can’t handle. Display campaigns require specialized reporting that captures brand awareness impact, creative performance dynamics, and cross-device user journeys that span weeks or months.
Unlike search campaigns with immediate intent, Display advertising builds awareness through repeated exposure across diverse content environments. Your clients need to understand how their banner ads, responsive creatives, and video content perform across news sites, mobile games, YouTube, and Gmail – each requiring different success metrics and optimization strategies.
Display expertise means proving ROI beyond last-click attribution. When prospects see your ads on CNN, engage with video content on mobile apps, then convert via branded search weeks later, standard PPC reports miss the full story. Display specialists need templates that capture view-through conversions, creative fatigue patterns, audience expansion success, and cross-channel attribution that justifies programmatic advertising investments.
Multi-Touchpoint Attribution Tracking
Display advertising operates on extended conversion windows where users see ads across multiple websites before converting. Templates should accommodate customizable view-through windows (1-30 days configurable) with common analysis breakpoints at 1-day, 7-day, and 30-day intervals, showing how banner impressions on news sites influence search behavior and eventual purchases across your chosen attribution timeframe.
Creative Performance Monitoring
Display creatives experience fatigue differently than text ads. Templates need to monitor frequency capping effectiveness, creative rotation performance, and asset-level optimization across image sizes, video lengths, and responsive ad components that adapt to millions of placement environments.
Cross-Network Placement Analysis
Google’s Display Network spans YouTube, Gmail, mobile apps, and 3+ million partner websites. Templates must segment performance across content verticals (news, entertainment, lifestyle), device categories (mobile web vs. in-app), and placement types (managed vs. automatic) to optimize budget allocation across vastly different audience contexts.
Create professional Google Display Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with Google’s sophisticated Display targeting and measurement.
What to include in your Display report summary:
Perfect for stakeholder presentations and quarterly Display performance reviews.
Foundation metrics every Display report template should track:
Essential metrics that demonstrate Display campaign health and visual targeting effectiveness.
What to include for creative optimization insights:
Show exactly which Display creatives generate the highest engagement and conversion rates.
Essential placement performance data for Display templates:
Demonstrate which Display Network placements drive quality traffic and conversions.
Professional audience targeting metrics to include:
Leverage Google’s advanced audience targeting to show precision marketing beyond basic demographics.
Financial accountability metrics to include:
Demonstrate cost-effective Display campaign management with transparent, viewability-focused reporting.
Powerful custom metrics you can create:
Combine any Display metrics to create powerful insights unique to your client’s visual marketing success.
Brand awareness and consideration metrics:
Position your agency as Display advertising expert with comprehensive attribution and brand impact analysis.
What every Google Display Ads report template needs for action:
Position your agency as Google Display advertising expert with data-driven optimization strategies.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily Connect & Integrate Data in a Single Report
A Google Display Ads report template is a pre-built report that automatically pulls campaign and creative performance data from Google Ads. It showcases key metrics such as viewable impressions, creative performance, placement quality, and campaign ROAS… presented in a clear, professional layout optimized for stakeholder presentations and quarterly Display performance reviews.
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.
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