Instagram Ads Report

Instagram Ads Report Template

Gain a competitive edge with Swydo’s ready-to-use Instagram Ads report template, designed to streamline your marketing reporting and dashboard creation process. 

Effortlessly analyze campaign and ad performance, target audience effectiveness, KPIs, and outcomes to uncover valuable insights to enhance your marketing ROI.

Data sources Instagram Ads
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Instagram Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Instagram Ads Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Instagram Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Instagram Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Instagram Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Instagram Ads reports that showcase your expertise.

Why Your Agency Needs an Instagram Ads Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Instagram campaign performance with automated, branded reports that showcase your visual storytelling expertise.

Every minute spent wrestling with Instagram data is a minute stolen from strategy. A good Instagram template transforms scattered visual metrics into stories clients actually understand.

No more late nights before presentations, no more explaining Reels performance from scratch, just clear insights that showcase your Instagram expertise and justify your premium fees. This Instagram Ads report template transforms chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s Instagram Ads Report Template Different?

Instagram-Specific Metrics
Track the metrics that actually matter on Instagram—Reels engagement, Story drop-off rates, shopping cart additions, and profile visits. Stop forcing generic social media metrics into Instagram campaigns.

Visual Platform Expertise
Instagram sells through visuals, not corporate messaging. Our template captures what makes Instagram unique: scroll-stopping creative, mobile behavior patterns, and format-specific performance insights.

Custom Metric Calculations
Build your own success metrics that match client goals. Calculate cost per quality engagement, video completion efficiency, or shopping funnel conversion rates using any combination of Instagram data.


What To Include In An Instagram Ads Report

Create professional Instagram Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with Instagram’s visual platform data.

Executive Summary With Instagram Performance Overview

What to include in your Instagram report summary:

  • Purchase ROAS & Revenue – Show actual dollars earned from Instagram ad spend, not just conversion counts
  • Conversions & Cost Efficiency – Prove you’re generating leads and sales at profitable costs
  • Engagement Performance – Demonstrate audience interest through saves, shares, and meaningful interactions
  • Reach & Frequency Balance – Confirm you’re reaching new audiences without burning them out

Perfect for stakeholder presentations and monthly Instagram performance reviews.

Core Instagram Ads Performance Metrics

Foundation metrics every Instagram report template should track:

  • Click-Through Rate – Prove your creative stops the scroll across Feed, Stories, and Reels
  • Cost Per Click – Show efficient bidding and budget management across placements
  • Reach & Impressions – Track unique audience size and total exposure with frequency controls
  • Conversion Rate – Connect ad clicks to actual business outcomes like purchases and leads

Essential metrics that demonstrate Instagram campaign health and visual creative effectiveness.

Instagram Lead Generation & Conversion Performance

What to include for conversion optimization insights:

  • Lead Quality Tracking – Capture form submissions, pixel-tracked leads, and cost per qualified lead
  • E-commerce Revenue – Track purchases, transaction values, and return on ad spend for online stores
  • Shopping Behavior – Monitor the full funnel from product views to cart additions to completed purchases
  • Cost Management – Prove profitable customer acquisition with declining cost per conversion trends

Show exactly which Instagram campaigns generate the highest quality conversions and revenue.

Instagram Video & Reels Campaign Analytics

Video performance metrics for Instagram report templates:

  • Attention & Retention – Track who starts videos, watches past 10 seconds, and completes the full view
  • Engagement Beyond Views – Measure video-specific saves, shares, and comments that signal genuine interest
  • Watch Time Efficiency – Calculate average watch duration and cost per completed view
  • Reels Momentum – Isolate Reels performance to justify investment in short-form vertical content

Demonstrate Instagram video campaign success with retention-focused engagement metrics.

Instagram Engagement Tracking

Visual engagement performance metrics to include:

  • Active Participation – Track reactions, likes, comments, and post interactions that signal audience investment
  • Deeper Actions – Monitor saves, shares, and profile visits that indicate purchase consideration
  • Follower Acquisition – Measure organic audience growth driven by paid campaign exposure
  • Direct Response – Capture message starts and first replies for conversation-focused campaigns

Track quality engagement beyond vanity metrics with Instagram’s visual format advantages.

Instagram Creative & Placement Performance

Format and placement breakdown to include:

  • Placement Winners – Compare Feed, Stories, Reels, and Explore to find where your creative performs best
  • Format Testing – Identify whether single images, carousels, videos, or Reels drive better results
  • Creative Health – Monitor quality scores and ad recall to catch declining creative effectiveness early
  • Fatigue Signals – Track frequency metrics to rotate creatives before audience burnout kills performance

Show which placements and creative formats drive the best results for each campaign objective.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

  • Spend Pacing – Track daily and total spend against budget targets to avoid overspending or underspending
  • Placement Costs – Compare CPM, CPC, and cost per result across Feed, Stories, and Reels placements
  • Action Economics – Calculate what you’re paying for clicks, landing page views, and engagement actions
  • Revenue Attribution – Connect ad spend directly to revenue with ROAS and conversion value tracking

Demonstrate cost-effective Instagram campaign management with transparent budget reporting.

Custom Instagram Metrics & Calculations

Powerful custom metrics you can create:

  • True Engagement Rate – Calculate meaningful interactions as a percentage of impressions to measure creative strength
  • Video Completion Strength – Divide completed views by started views to optimise retention strategies
  • Shopping Efficiency – Track conversion rates from product views to purchases for e-commerce optimisation
  • Traffic Quality Score – Compare link clicks to landing page views to identify drop-off issues

Combine any Instagram metrics to create powerful insights unique to your client’s success story.

Strategic Recommendations & Next Steps

What every Instagram report template needs for action:

  • Creative Direction – Recommend specific format shifts based on performance data, not guesswork
  • Budget Optimization – Justify reallocating spend to top-performing placements with concrete cost comparisons
  • Audience Strategy – Refine targeting based on actual engagement and conversion patterns
  • Growth Opportunities – Identify underutilised formats or placements worth testing next month

Position your agency as an Instagram advertising expert with data-driven optimisation strategies.

CUSTOMIZATION

Customize Your Instagram Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is an Instagram Ads report template?

    An Instagram Ads report template is a pre-built report that automatically pulls campaign and conversion data from Instagram Ads. It showcases key metrics such as purchase ROAS, cost efficiency, engagement performance, and reach balance… presented in a clear, professional layout optimised for stakeholder presentations and monthly Instagram performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $69/month for 10 data sources, with no per-client fees. Additional sources cost $2–$4.50 each. Learn more.

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