Meta Ads Report

Meta Ads Report Template

Swydo’s pre-built Meta Ads report template turns your campaign data into clear, actionable insights.

Automatically track ROAS, leads, engagement, and cost efficiency—all in one professional, branded dashboard.

Ideal for agencies and marketers who want to: Prove ad performance, optimize ROI, and save hours on manual Meta reporting.

Data sources Facebook Ads Instagram Ads
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Meta Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Meta Ads Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Meta Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Meta Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Meta Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Meta Ads reports that showcase your expertise.

Why Your Agency Needs a Meta Ads Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Meta campaign performance with automated, branded reports that showcase your expertise across Facebook and Instagram.

Every minute spent wrestling with Meta data is a minute stolen from strategy. A good Meta template turns scattered metrics into stories clients actually understand.

No more late nights before presentations, no more explaining complex Meta targeting from scratch, just clear insights that showcase your social advertising expertise and justify your premium fees. This Meta Ads report template turns chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s Meta Ads Report Template Different?

Built for Meta Platforms
Track the metrics that matter most: purchase revenue and ROAS, lead generation costs, engagement across Facebook and Instagram, and complete conversion tracking. Everything you need to show real business results.

Facebook & Instagram Combined
See performance across both platforms in one view. Compare what works on Facebook vs. Instagram, track unified campaigns, and show clients where their budget delivers the best results.

Custom Calculations You Control
Create the exact metrics your clients care about—cost per qualified lead, engagement rates, video completion percentages, or custom conversion formulas. Build reports that match how you measure success.


What To Include In A Meta Ads Report

Create professional Meta Ads reports that track the right metrics, deliver clear insights, and prove your campaigns drive real business results.

Executive Summary With Key Performance Indicators

What to include in your Meta report summary:

  • Revenue & Return on Ad Spend – Show total purchase value and how many dollars you’re generating per dollar spent
  • Lead Generation Results – Total leads generated with cost per lead trending over time
  • Engagement Performance – How audiences interact with content through likes, comments, shares, and page engagement
  • Cost Efficiency – Overall cost per result, cost per thousand impressions, and cost per click benchmarks

Perfect for stakeholder presentations and quarterly performance reviews.

Core Campaign Performance Metrics

Foundation metrics every Meta report should track:

  • Click-Through Rate – Percentage of people who click after seeing your ads
  • Cost Per Click – How much you pay each time someone clicks your ad
  • Reach & Frequency – How many unique people see your ads and how often they see them
  • Landing Page Views – Traffic driven to your website with cost per landing page view

Essential metrics that show campaign health and whether your targeting is working.

Lead Generation Performance

What to include for lead tracking:

  • Total Leads Generated – From both Facebook lead forms and website conversions
  • Cost Per Lead – What you’re paying to acquire each lead, tracked over time
  • Lead Form Performance – Completion rates and costs for instant form leads
  • Qualified Lead Tracking – Separate high-quality leads from total volume

Show exactly which campaigns generate leads at the best price point.

E-commerce & Purchase Tracking

Essential metrics for online stores:

  • Total Purchases – Complete purchases tracked from your Meta ads
  • Purchase ROAS – Revenue generated per dollar spent on ads (both website and overall)
  • Purchase Value – Total revenue driven by your campaigns
  • Add to Cart Actions – Shopping cart additions with values to track purchase funnel
  • Checkout Initiations – Customers who begin the checkout process with associated costs

Show the direct revenue impact of Meta advertising with complete purchase funnel data.

Engagement & Social Metrics

Audience interaction tracking:

  • Post Engagement – Total interactions with your ad content
  • Likes & Reactions – Positive audience responses to your creative
  • Comments – Conversation generated by your ads
  • Post Saves – Content valuable enough for users to save for later
  • Photo Views – Visual content engagement on image-focused ads
  • Cost Per Engagement – Efficiency of driving meaningful interactions

Show how your ads build community and generate authentic audience interactions.

Budget & Cost Management

Financial performance tracking:

  • Total Spend – Campaign investment with daily budget monitoring
  • Cost Per Thousand Impressions (CPM) – Efficiency of reaching your audience
  • Cost Per Result – What you pay for each conversion based on campaign objective
  • Cost Per Purchase – Direct cost to acquire each customer
  • Inline Engagement Costs – Cost efficiency of on-platform interactions

Give clients complete transparency into how their budget is allocated and performing.

Creative Performance Analysis

Ad-level insights:

  • Performance by Ad – Which specific ads and ad sets drive the best results
  • Quality Ranking – Meta’s assessment of your ad quality vs. competitors
  • Frequency Control – Monitor ad fatigue by tracking how often people see the same ad
  • Ad Recall – Estimated number of people who’ll remember your ads
  • Campaign Objective Tracking – Performance organized by awareness, consideration, or conversion goals

Identify your best-performing creative and know when to refresh underperforming ads.

Conversion Tracking Details

Complete conversion monitoring:

  • All Conversion Actions – Every tracked action users take after seeing your ads
  • Custom Conversions – Your specific conversion events with dedicated cost tracking
  • Unique Actions – Deduplicated conversion counts for accurate reporting
  • Website Conversions – Specific on-site actions tracked through Meta Pixel

Get complete visibility into every step of your conversion funnel.

Custom Metrics You Can Build

Create calculations specific to your needs:

  • Engagement Rate – Total engagement divided by impressions for quality scoring
  • Purchase Conversion Rate – Purchases divided by clicks to measure funnel efficiency
  • Video Completion Rate – Percentage of video viewers who watch to the end
  • Cost Per Engaged Visitor – Combine metrics to calculate your unique KPIs

Build the exact formulas that prove ROI to your specific clients.

Recommendations & Next Steps

Turn data into action:

  • Conversion Optimization – Strategies to improve ROAS and lower cost per purchase
  • Audience Refinement – Which targeting works best based on engagement and conversion data
  • Creative Strategy – What ad formats and messages perform best with recommendations
  • Budget Optimization – Where to shift spend for maximum return
  • Platform Strategy – Facebook vs. Instagram performance insights with allocation recommendations

Show clients you’re not just reporting numbers—you’re using data to drive better results.

CUSTOMIZATION

Customize Your Meta Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is a Meta Ads report template?

    A Meta Ads report template is a pre-built report that automatically pulls campaign performance data from Meta platforms, including Facebook and Instagram Ads. It showcases key metrics such as ROAS, lead generation, engagement, and cost efficiency.. presented in a clear, professional layout optimised for stakeholder presentations and quarterly performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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