Effortlessly track essential performance metrics and KPIs with Swydo’s pre-built Microsoft Ads report template.
Quickly identify opportunities and challenges, make informed decisions to optimize results, maximize ROI, and achieve your marketing objectives.
Data sources Microsoft AdsFree for 14 days
No credit card required
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How it works
1. Select
Choose one of our predefined templates or create your own
2. Connect
Connect your data sources
3. Customize
Customize your data to meet your client’s needs
4. Share
Schedule and share a dashboard or PDF report with your team or clients
Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.
Save Hours
Streamline reporting and reclaim your day.
Actionable Insights
Present key Microsoft Ads metrics in a way that clients instantly understand.
All-in-One Reporting
Visualize, share, and manage all your Microsoft Ads data from one spot.
Custom Branded Reports
Present clients with tailored, on-brand Google Analytics reports.
Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.
Win More Business
Impress in pitches with Microsoft Ads reports that showcase your expertise.
Microsoft Ads delivers 36% lower cost-per-click than Google Ads, but most agencies lose this advantage through scattered reporting that can’t prove ROI. While your competitors struggle with basic Bing reporting, you’re missing the biggest search opportunity since Google’s early days.
Your clients don’t understand why Microsoft Ads matters until they see the data properly. Bing’s 1.2 billion monthly active users represent massive untapped revenue, but manual reporting makes it impossible to scale Microsoft Ads profitably across your client roster.
Here’s the brutal truth: agencies using proper Microsoft Ads reporting templates close 73% more clients and charge 40% higher retainers. Why? Because they can prove Microsoft’s search engine delivers better demographics, lower competition, and higher-intent traffic that converts at premium rates.
Stop losing Microsoft Ads opportunities to agencies who can actually measure and report on Bing’s competitive advantages. This isn’t about saving time—it’s about capturing the search market your competitors are ignoring.
Microsoft-Native Intelligence
Track metrics that matter on Microsoft Ads: Quality Score optimization, Impression Share analysis, conversion tracking across Bing, Edge, and Xbox placements. No generic PPC metrics—just Microsoft Ads expertise with 2025 platform updates.
Search-First Platform Focus
Microsoft Ads isn’t Google Ads. Our template highlights unique search behavior on Bing, demographic targeting advantages, and Microsoft’s AI-powered bidding strategies that deliver lower competition and higher ROI.
Custom Metric Intelligence
Create powerful custom calculations like Revenue Per Conversion, Impression Lost to Budget analysis, and Performance Max efficiency metrics. Combine any Microsoft Ads metrics to tell your unique success story.
Create professional Microsoft Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with Microsoft’s unique search advertising data.
What to include in your Microsoft Ads report summary:
Perfect for stakeholder presentations and quarterly Microsoft Ads performance reviews.
Foundation metrics every Microsoft Ads report template should track:
Essential metrics that demonstrate Microsoft Ads campaign health and search advertising effectiveness.
What to include for conversion optimization insights:
Show exactly which Microsoft Ads campaigns generate the highest quality conversions and revenue.
Advanced campaign metrics for Microsoft Ads report templates:
Demonstrate Performance Max campaign success with Microsoft’s AI-powered advertising solutions.
Essential Shopping campaign data for Microsoft Ads report templates:
Show how Microsoft Shopping campaigns drive product discovery and e-commerce revenue.
Search performance metrics to include:
Leverage Microsoft’s search data to show keyword strategy effectiveness and search market insights.
Financial accountability metrics to include:
Demonstrate cost-effective Microsoft Ads campaign management with transparent budget reporting.
Powerful custom metrics you can create:
Combine any Microsoft Ads metrics to create powerful insights unique to your client’s success story.
What every Microsoft Ads report template needs for action:
Position your agency as Microsoft Ads expert with data-driven optimization strategies that leverage Bing’s unique advantages.
FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.
SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.
White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.
GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.
Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.
Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.
Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.
Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.
Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.
Easily Connect & Integrate Data in a Single Report
A Microsoft Ads report template is a pre-built report that automatically pulls paid search performance data from Microsoft Advertising. It showcases key metrics such as cost per conversion, ROAS, search query performance, and impression share… presented in a clear, professional layout optimised for stakeholder presentations and quarterly Microsoft Ads performance reviews.
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.
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