Pinterest Ads Report

Pinterest Ads Report Template

Effectively track your Pinterest marketing campaigns with Swydo’s Pinterest Ads report template.

Gain valuable insights into your campaign performance, optimize your advertising strategies, and effectively measure your return on advertising spend.

Data sources Pinterest Ads
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Pinterest Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Pinterest Ads Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Pinterest Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Pinterest Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Pinterest Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Pinterest Ads reports that showcase your expertise.

Why Your Agency Needs a Pinterest Ads Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Pinterest campaign performance with automated, branded reports that showcase visual discovery platform expertise.

Every minute spent wrestling with Pinterest data is a minute stolen from strategy. A good Pinterest template transforms scattered visual discovery metrics into stories clients actually understand.

No more late nights before presentations, no more explaining complex creative performance from scratch, just clear insights that showcase your Pinterest expertise and justify your premium fees. This Pinterest Ads report template transforms chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Our Pinterest Ads Report Template Different?

Pinterest-Native Intelligence
Track metrics that matter on Pinterest: Pinterest Total Conversions, Pinterest Total Saves, Pinterest Total CTR, and creative engagement performance. No generic social media metrics—just Pinterest visual discovery expertise.

Visual Discovery Platform Focus
Pinterest isn’t Instagram. Our template highlights visual search success, shopping intent patterns, and discovery-focused conversion tracking that justifies Pinterest’s high-intent audience premium.

Custom Metric Intelligence
Create powerful custom calculations like cost per valid conversion, save-to-conversion rates, and video completion efficiency. Combine any Pinterest metrics to tell your unique success story.


What To Include In A Pinterest Ads Report

Create professional Pinterest Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with Pinterest’s unique visual discovery data.

Executive Summary With Pinterest Performance Indicators

What to include in your Pinterest report summary:

  • Total Conversions & Conversion Value – Track Pinterest Total Conversions and Total Conversions Value In Micro Dollar for immediate ROI impact
  • Save-to-Conversion Performance – Pinterest Total Saves showing content discovery and future purchase intent
  • Visual Engagement Quality – Pinterest Total CTR and Pinterest Cost Per Engagement from high-intent audience
  • Campaign ROAS – Web Checkout ROAS and Web Add To Cart ROAS using Pinterest’s conversion tracking capabilities

Perfect for stakeholder presentations and quarterly Pinterest performance reviews.

Core Pinterest Ads Performance Metrics

Foundation metrics every Pinterest report template should track:

  • Pinterest Total CTR – Visual content engagement with Pinterest platform benchmarks
  • Pinterest CPC – Bidding efficiency across Pinterest campaign types and creative formats
  • Total Impressions & Total Impression User – Visual content exposure with unique user reach tracking
  • Pinterest Total Conversions – Website conversions and shopping action measurement efficiency

Essential metrics that demonstrate Pinterest campaign health and visual discovery targeting effectiveness.

Pinterest Shopping & Conversion Performance

What to include for ecommerce optimization insights:

  • Checkout Performance – Total Checkout, Total Web Checkout, and Pinterest Checkout Cost Per Action
  • Add to Cart Analytics – Total Add To Cart, Pinterest Add To Cart Cost Per Action, and Web Add To Cart ROAS
  • Shopping Funnel – Total Click Checkout vs Total View Checkout for attribution insights
  • Conversion Value Tracking – Total Checkout Value In Micro Dollar and conversion efficiency optimization

Show exactly which Pinterest campaigns generate the highest value shopping actions and conversions.

Pinterest Video Campaign Analytics

Visual video metrics for Pinterest report templates:

  • Video Engagement Funnel – Pinterest Video Views, Total Video 3Sec Views, and Pinterest Total Video P100 completion
  • Video Performance ROI – Pinterest CPV (Cost Per View) and Pinterest Total Avg Video Playtime optimization
  • Video Discovery Impact – Video MRC Views and video-driven conversion tracking
  • Creative Performance – Video engagement leading to saves, clicks, and conversions

Demonstrate Pinterest video campaign success with visual discovery audience engagement metrics.

Pinterest Save & Engagement Intelligence

Visual discovery engagement metrics to include:

  • Save Performance – Pinterest Total Saves, Pinterest Total Save Rate, and Paid Save Rate tracking
  • Content Discovery Quality – Pinterest Total CTR vs Pinterest Paid CTR for organic amplification
  • Visual Engagement Depth – Total Engagement, Pinterest Cost Per Engagement, and Paid Engagement Rate
  • Discovery Actions – Pinterest Outbound Clicks and Outbound Click performance for website traffic

Leverage Pinterest’s discovery environment to show quality engagement beyond basic social metrics.

Pinterest Traffic & Attribution Performance

Traffic generation metrics to include:

  • Click Performance – Total Pin Clicks vs Pinterest Outbound Clicks for platform vs website engagement
  • Attribution Analysis – Total Click Checkout vs Total View Checkout for conversion path insights
  • Traffic Quality – Web traffic leading to conversions, add to cart, and checkout actions
  • Cross-Device Impact – Total impression frequency and user journey across Pinterest touchpoints

Show how Pinterest ads drive qualified website traffic and multi-touchpoint conversions.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

  • Cost Management – Spend In Micro Dollar tracking and budget allocation efficiency
  • Performance Efficiency – CPM optimization and cost per action across conversion types
  • ROAS Performance – Web Checkout ROAS, Web Add To Cart ROAS, and custom conversion ROAS
  • Campaign ROI – Total conversion value vs spend for profitability analysis

Demonstrate cost-effective Pinterest campaign management with transparent budget reporting.

Custom Pinterest Metrics & Calculations

Powerful custom metrics you can create:

  • Save-to-Conversion Rate – (Pinterest Total Conversions ÷ Pinterest Total Saves) for intent quality measurement
  • Visual Discovery Efficiency – (Pinterest Outbound Clicks ÷ Total Impressions) × 100 for traffic generation tracking
  • Shopping Intent Score – (Total Add To Cart ÷ Pinterest Outbound Clicks) for purchase intent measurement
  • Creative Performance Index – Custom calculations using Pinterest Total CTR, saves, and conversion metrics

Combine any Pinterest metrics to create powerful insights unique to your client’s visual discovery success story.

Strategic Recommendations & Next Steps

What every Pinterest report template needs for action:

  • Creative Optimization – Improve Pinterest Total CTR and Pinterest Total Save Rate through visual content testing
  • Shopping Funnel Enhancement – Optimize Pinterest Checkout Cost Per Action and Web Add To Cart ROAS
  • Discovery Targeting Refinement – Optimize visual discovery audience segments based on save and conversion data
  • Budget Reallocation – Move spend to highest-performing Pinterest creative formats and audience segments

Position your agency as Pinterest advertising expert with data-driven visual discovery optimization strategies.

CUSTOMIZATION

Customize Your Pinterest Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is a Pinterest Ads report template?

    A Pinterest Ads report template is a pre-built report that automatically pulls campaign and conversion performance data from Pinterest Ads. It showcases key metrics such as total conversions, save-to-conversion performance, visual engagement quality, and campaign ROAS… presented in a clear, professional layout optimised for stakeholder presentations and quarterly Pinterest performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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