Snapchat Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Snapchat Ads Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Snapchat Ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Snapchat Ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Snapchat Ads reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Snapchat Ads reports that showcase your expertise.

Why Your Agency Needs a Snapchat Ads Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Snapchat campaign performance with automated, branded reports that prove your vertical video expertise.

Every minute spent wrestling with Snapchat data is a minute stolen from strategy. A good Snapchat template transforms scattered swipe-up metrics into stories clients actually understand.

No more late nights before presentations, no more explaining Gen Z engagement from scratch, just clear insights that showcase your Snapchat expertise and justify your fees. This Snapchat Ads report template transforms chaotic campaign data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s Snapchat Ads Report Template Different?

Built For Snapchat’s Unique Metrics
Track what actually matters on Snapchat: swipe-ups instead of clicks, story completions instead of post engagement, and video view time instead of impressions. Stop forcing Facebook metrics onto a completely different platform.

Designed For Full-Screen Vertical Video
Snapchat isn’t Instagram. Our template highlights the metrics that prove vertical video performance, story sequence effectiveness, and mobile-first creative success that clients care about.

Flexible Custom Calculations
Create calculations your clients need: effective cost per swipe-up, video completion efficiency, and purchase ROAS. Combine any Snapchat metrics to answer the questions other templates ignore.


What To Include In An Snapchat Ads Report

Build Snapchat Ads reports that track the right metrics, answer client questions before they ask, and prove ROI without the spreadsheet nightmares.

Executive Summary With Campaign Highlights

What to include in your Snapchat report summary:

  • Swipe-Ups & Engagement Rate – Show total engagement and percentage rates clients understand immediately
  • Revenue & Return On Ad Spend – Connect campaigns directly to dollars earned, not vanity metrics
  • Video Completion Performance – Prove your creative stopped Gen Z mid-scroll with completion percentages
  • Cost Trends – Highlight whether you’re getting more efficient or need to adjust strategy

Perfect for busy stakeholders who need the bottom line without digging through data tables.

Core Campaign Performance Tracking

Foundation metrics every Snapchat report needs:

  • Swipe-Up Rate – The metric that matters most on Snapchat, replacing traditional click-through rates
  • Impressions & Unique Reach – Show how many people saw ads and how many times they saw them
  • Video View Thresholds – Track 2-second views for scroll-stoppers and 15-second views for engaged audiences
  • Average Screen Time – Prove creative quality with actual seconds people spent watching

These metrics answer your client’s first question: “Is anyone actually watching our ads?”

Conversion & Revenue Tracking

What to include for ROI conversations:

  • Purchase Conversions – Total transactions tracked through Snap Pixel or Conversions API
  • Purchase Value & ROAS – Revenue generated and what you earned per dollar spent
  • Funnel Actions – Add to cart and checkout starts that show purchase intent even without completion
  • Conversion Costs – What each purchase, signup, or action actually costs to acquire

Stop defending your campaigns—show the revenue they generated instead.

Video Performance Analysis

Vertical video metrics clients actually care about:

  • Completion Rate Funnel – How many people watched to 2 seconds, 15 seconds, and all the way through
  • Full Video Completions – The percentage who watched your entire creative, proving stopping power
  • Average Watch Time – Actual seconds viewed, not just whether someone technically “viewed” it
  • Story Sequence Performance – Opens and completions for multi-snap narratives that need follow-through

Give clients the proof that their vertical video creative actually works on mobile screens.

Budget & Spend Efficiency

Financial metrics that justify your strategy:

  • Total Spend & Pacing – Show what you spent and whether you’re on track with budget allocation
  • Effective Cost Per Swipe-Up – Snapchat’s version of cost-per-click that clients can benchmark against
  • Frequency Control – Prove you’re not annoying the same people repeatedly with smart reach management
  • CPM Trends – Show whether your media buying is getting more or less efficient over time

Make budget conversations easier with transparent cost tracking clients can actually interpret.

App Install & Activation Metrics

Mobile app performance worth tracking:

  • Total Installs By Platform – iOS and Android installations driven by your campaigns
  • Post-Install Actions – App opens and trial starts that prove you drove quality users, not just downloads
  • Install Costs – What each new user acquisition actually costs across different targeting strategies
  • Platform Performance – Which operating system delivers better users at lower costs

Show app clients you’re driving installations that actually matter, not just vanity downloads.

Engagement Beyond The Swipe

Snapchat-specific actions worth measuring:

  • Shares & Saves – User-initiated actions that signal content value beyond paid performance
  • Story Engagement Rates – Opens and completions for sequential storytelling formats
  • Attachment Time – How long people spent with your landing pages after swiping up
  • Placement Performance – Which ad positions drive better engagement for optimization insights

Prove your campaigns created genuine engagement, not just passive impressions.

Custom Metrics That Answer Real Questions

Build calculations clients actually need:

  • Video Completion Efficiency – What percentage of viewers who started actually finished watching
  • Quality Engagement Rate – Swipes from unique users, not inflated by frequency
  • Post-Swipe Conversion Rate – How many swipe-ups turned into actual purchases or actions
  • Attention Quality Score – Combine watch time, completion, and engagement into one meaningful number

Stop reporting metrics clients don’t care about—start answering the questions that prove performance and strategy impact.

Action Items & Optimization Strategy

What every report needs to drive results:

  • Creative Improvements – Specific changes to boost completion rates and swipe-up performance
  • Audience Refinements – Which targeting segments work and which are wasting budget
  • Landing Page Fixes – Reduce post-swipe drop-off with mobile experience improvements
  • Budget Shifts – Where to reallocate spend based on actual performance data

Turn reports from status updates into strategic roadmaps clients can actually execute.

CUSTOMIZATION

Customize Your Snapchat Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is a Snapchat Ads report template?

    A Snapchat Ads report template is a pre-built report that automatically pulls campaign and creative performance data from Snapchat Ads. It showcases key metrics such as swipe-ups, engagement rates, ROAS, video completion, and cost trends… presented in a clear, professional layout optimised for stakeholder presentations and quick performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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