MailChimp Reporting Tool

Frequently Asked Questions

• How do I connect my Mailchimp account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose Mailchimp. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine Mailchimp data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from Mailchimp, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my Mailchimp data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• What's the biggest limit of Mailchimp reporting in Swydo I should know about?

  Mailchimp’s API exposes only current cumulative totals per email, not time-series data. This means: no historical reporting (you see current state only), no period-over-period comparisons, and date-range filters only control which campaigns appear, not metric values. The Locations, Links Clicked, and Domains categories also require an explicit campaign filter (they lack a “sent time” field). For agencies needing trend reporting on email, Klaviyo or ActiveCampaign integrate more cleanly.

• Can I report on Mailchimp campaign performance over time?

  Sort of, but with a workaround. Direct trend reporting isn’t available because the API doesn’t expose time-series data. The agency workaround: use a recurring widget that shows the most recent N campaigns with their cumulative performance — open rate, click rate, revenue — sorted chronologically. This gives clients a campaign-by-campaign view that approximates a trend, even though it’s technically a list of cumulative snapshots.

• How do I report on Mailchimp list growth?

  Mailchimp exposes total subscribers, new subscribers, unsubscribes, and bounces as list-level metrics, but again as current totals only. Build a list-health widget showing the current numbers, then track growth manually month-over-month using Manual KPIs (enter the values once per reporting cycle to build a true trendline). Clients who need automated list-growth trends typically migrate from Mailchimp to a platform with better API exposure.

• Can I report on Mailchimp automations and journeys?

  Yes for top-line metrics — automation send count, open rate, click rate per workflow — exposed through the Mailchimp Reports API. Build an Automations widget showing each active automation’s performance. Granular per-step or per-message reporting within an automation is more limited; clients running heavy automation programs typically get more depth from Klaviyo or ActiveCampaign.

• Can I combine Mailchimp with ecommerce data?

  Yes if Mailchimp’s ecommerce features are connected to your store. Mailchimp exposes ecommerce-attributed revenue per campaign and per automation through the API, which Swydo pulls into widgets. Build a side-by-side view: Mailchimp-attributed revenue, GA4 email-channel revenue, total Shopify (or store) revenue, with a text widget explaining the methodology gap.

• Should I migrate from Mailchimp to Klaviyo for Swydo reporting?

  It depends on your client’s needs, not Swydo’s. Klaviyo’s API is much more reporting-friendly (time-series data, deeper flow attribution, SMS support), so if reporting depth is a key driver, Klaviyo is stronger. Mailchimp’s strengths are in landing pages, all-in-one marketing, and price for small senders. Both work in Swydo; expect richer reporting from Klaviyo, more limited but functional reporting from Mailchimp.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate MailChimp, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share MailChimp reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my MailChimp account?

  For a quick overview on how to set up your MailChimp account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • MailChimp Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter MailChimp data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on MailChimp dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which MailChimp data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine MailChimp data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my MailChimp data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the MailChimp API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available MailChimp data from your connected platforms.
• How does Swydo ensure my MailChimp data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your MailChimp reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.