ActiveCampaign Report

ActiveCampaign Report Template

Turn scattered ActiveCampaign data into clear, client-ready reports that prove the value of your automation expertise.

This template tracks the full customer journey, from first subscribe to final purchase, highlighting revenue-driving campaigns, list health, and engagement quality.

Save hours on reporting while showing exactly why your email strategy deserves premium pricing.

Data sources ActiveCampaign
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ActiveCampaign Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's ActiveCampaign Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key ActiveCampaign metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your ActiveCampaign data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand ActiveCampaign reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with ActiveCampaign reports that showcase your expertise.

Why Your Agency Needs an ActiveCampaign Report Template

Your clients aren’t paying for email blasts—they’re investing in sophisticated customer journeys that turn subscribers into buyers. Yet most agencies still report like it’s 2015, showing basic open rates instead of the revenue-driving automation workflows that make ActiveCampaign worth its premium.

ActiveCampaign’s power lies in its interconnected ecosystem: emails trigger automations, automations nurture leads, and behavioral data creates personalized experiences. But scattered across multiple dashboard screens, this intelligence looks like chaos to clients who need clear ROI proof.

Stop losing billable hours copying data between screens and explaining why “engagement scores” matter when clients only care about one thing: results. This ActiveCampaign report template connects the dots between every touchpoint—from first subscribe to final purchase—showing the complete customer journey that justifies your automation expertise and premium pricing.


What Makes Our ActiveCampaign Report Template Different?

Email Marketing Intelligence
Track metrics that matter in email marketing: open rates, click-through rates, revenue per campaign, and subscriber retention. No generic marketing metrics—just email marketing expertise that drives results.

Marketing Automation Focus
ActiveCampaign isn’t just email—it’s sophisticated automation. Our template highlights campaign performance patterns, subscriber engagement trends, and revenue attribution that justifies ActiveCampaign’s advanced capabilities.

Custom Metric Intelligence
Create powerful custom calculations like Revenue per Email Sent, Campaign ROI Efficiency, and List Quality Index. Combine any ActiveCampaign metrics through Swydo’s custom calculations to reveal insights your competitors miss completely.


What To Include In An ActiveCampaign Report

Create professional ActiveCampaign report templates that track critical email metrics, deliver actionable insights, and prove campaign ROI with comprehensive email marketing data.

Executive Summary With Email Performance Indicators

What to include in your ActiveCampaign report summary:

  • Revenue per Email Sent & Campaign ROI – Track true email efficiency measurement for immediate business impact
  • List Quality Index – Custom calculation combining engagement and deliverability metrics for overall list health
  • Engagement Rate Performance – Total subscriber engagement showing complete interaction beyond basic metrics
  • Campaign Efficiency Score – Comprehensive campaign performance benchmarking across all key metrics

Perfect for stakeholder presentations and quarterly email marketing performance reviews.

Core ActiveCampaign Performance Metrics

Foundation metrics every ActiveCampaign report template should track:

  • Open Rate & Click Rate (CTR) – Core engagement metrics with industry benchmark comparisons
  • Click-to-Open Rate (CTOR) – Content relevance measurement showing email quality beyond basic opens
  • Emails Sent & Deliverability Rate – True reach measurement accounting for bounced emails
  • Bounce Rate & Unsubscribe Rate – List health indicators showing content satisfaction and deliverability

Essential metrics that demonstrate email campaign health and audience engagement effectiveness.

Email Campaign Revenue Performance

What to include for revenue optimisation insights:

  • Revenue per Email Sent – True email efficiency showing which campaigns actually drive profit
  • Revenue per Opener – Conversion quality measurement from engaged subscribers
  • Campaign ROI Efficiency – Frequency optimisation showing optimal sending patterns
  • Revenue per Click – Content-to-conversion effectiveness demonstrating message quality

Stop guessing which campaigns actually drive profit. These custom revenue metrics reveal the hidden story behind your email performance—showing clients exactly which messages turn subscribers into buyers and which are just burning budget. Perfect for demonstrating why your email strategy deserves premium pricing.

Campaign Performance Benchmarking

Advanced performance intelligence metrics to include:

  • Campaign Efficiency Score – Comprehensive campaign benchmarking across multiple engagement factors
  • Performance per Campaign – Engagement frequency measurement showing interaction patterns
  • Engagement Rate – Total subscriber interaction beyond individual metric silos
  • Campaign Performance Trends – Pattern recognition across multiple campaigns for optimisation insights

Most agencies report campaigns in isolation, missing the bigger picture. These benchmarking metrics reveal performance patterns across your entire email program, helping you identify what works consistently versus one-time flukes. Essential for proving systematic improvement over time.

List Health & Subscriber Quality Intelligence

Essential subscriber data for ActiveCampaign report templates:

  • Subscriber Retention Rate – List sustainability measurement showing long-term subscriber value
  • Net List Growth Rate – Engaged growth versus churn showing list quality trends
  • Bounce Rate & Unsubscribe Rate Monitoring – Content satisfaction signals and deliverability health
  • Email Effectiveness Score – Content-to-revenue correlation showing message impact

Your client’s email list is their most valuable asset—but only if it stays healthy. These custom calculations expose the real cost of poor content and bad timing, showing exactly when subscriber fatigue kicks in and how to prevent expensive list churn before it damages long-term revenue potential.

Automation Workflow Performance

Automation-specific metrics for ActiveCampaign report templates:

  • Campaign Frequency Analysis – Number of campaigns sent patterns showing optimal timing strategies
  • Multi-Campaign Performance – Cross-campaign engagement showing subscriber journey progression
  • Behavioral Response Tracking – Opens and clicks patterns across campaign sequences
  • Revenue Attribution Flows – How different campaign types contribute to overall revenue goals

Demonstrate ActiveCampaign’s automation advantages by showing how strategic campaign sequences outperform one-off email blasts, justifying the platform’s sophisticated capabilities.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

  • Cost per Email Sent – Email marketing efficiency across campaign types
  • Revenue Attribution – Email-driven revenue with clear ROI calculations and profit margins
  • Campaign Efficiency – Cost per open, cost per click, and cost per conversion optimisation
  • Budget Performance – Email marketing spend efficiency with performance benchmarking

Demonstrate cost-effective email marketing management with transparent budget reporting that shows exactly how ActiveCampaign investment translates to measurable business results.

Custom ActiveCampaign Metrics & Calculations

Powerful custom metrics you can create with Swydo’s ActiveCampaign integration:

  • Revenue per Email Sent – True email efficiency measurement showing profit per message
  • List Quality Index – Comprehensive list health scoring combining engagement and deliverability
  • Campaign ROI Efficiency – Frequency optimisation revealing optimal sending patterns
  • Active Engagement Rate – Engagement measurement from successfully delivered emails only

These aren’t just numbers—they’re competitive advantages. While other agencies show basic open rates, you’ll present sophisticated analysis that reveals the true drivers of email success. Custom calculations that position you as the strategic partner who understands what actually moves the revenue needle.

Strategic Recommendations & Next Steps

What every ActiveCampaign report template needs for action:

  • Revenue Optimisation – Improve Revenue per Email Sent and Revenue per Click through content and targeting refinement
  • List Quality Enhancement – Monitor List Quality Index trends and optimise Subscriber Retention Rate
  • Campaign Frequency Strategy – Use Campaign ROI Efficiency to determine optimal sending frequency
  • Engagement Optimisation – Improve Campaign Efficiency Score through better Open Rate, Click Rate, and CTOR performance

Position your agency as an email marketing expert with data-driven ActiveCampaign optimisation using custom metrics that reveal true performance.

CUSTOMIZATION

Customize Your ActiveCampaign Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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FAQ

Frequently Asked Questions

  • What is an ActiveCampaign report template?

    An ActiveCampaign report template is a pre-built report that automatically pulls email marketing performance data from ActiveCampaign. It showcases key metrics such as revenue per email, list quality, engagement rate, and campaign efficiency… presented in a clear, professional layout optimised for stakeholder presentations and quarterly email marketing performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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