Facebook Ads Report

Facebook Ads Report Template

Save time and provide insights into campaign performance, KPIs, and results for your Facebook Ads marketing. 

Swydo’s Facebook Ads customizable report template ensures that your reports incorporate the key metrics your clients and stakeholders need to make data-driven decisions.

Data sources Facebook Ads
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Facebook Ads Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Facebook Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Facebook ads metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Facebook ads data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Facebook ads reports.

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Agency Mark-up
Set your social media markup once. Flat or percentage & auto-apply.

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Win More Business
Use data-driven reports to pitch, prove value, and close more deals.

Why Your Agency Needs A Facebook Ads Report Template


As a marketer, you want to drive results, not format spreadsheets. Save hours tracking Facebook Ads performance with automated, branded reports that solve data complexity, ready to share in just a few clicks.


Every minute spent wrestling with Facebook’s 200+ metrics and CSV exports is a minute stolen from strategy. A good Facebook Ads template converts scattered data into stories clients actually understand.


No more late nights before presentations explaining why CTR dropped or ROAS changed. Just clear insights that showcase your expertise and justify your value. This Facebook Ads report template transforms chaotic Facebook data into clear, compelling client presentations in minutes, not hours.


What Makes Swydo’s Facebook Ads Report Template Different?

Time Back In Your Day
Manually pulling Facebook metrics and creating custom calculations is busywork, not strategy. Our template automates data collection and creates powerful metric combinations so you can focus on optimization. More billable hours, less spreadsheet wrestling.

Facebook Ads Value That Makes Sense
Easily demonstrate ROI with metrics like Website Purchase ROAS, Cost Per Conversion by type, and custom lifetime value calculations that justify your Facebook Ads management fees.

Client Confidence Boosted
Showcase exactly what you’ve accomplished with visual KPIs that tell the complete Facebook performance story. Build client relationships by presenting data they can’t get from Facebook Ads Manager alone.


What To Include In A Facebook Ads Report

Create professional Facebook Ads reports using Swydo’s 200+ available metrics and custom calculations that prove campaign effectiveness and guide optimization decisions.

Executive Summary With Key Performance Indicators

Start every Facebook Ads report with high-level insights for decision-makers:

  • Website Purchase ROAS – Direct revenue return from Facebook campaigns using Action Values::Omni Purchase ÷ Spend
  • Monthly Budget Performance – Spend utilization vs. Daily Budget with pacing analysis for remaining period
  • Top Campaign Winners – Campaigns with highest Action Values Total and lowest Cost Per Action Type
  • Growth Trends – Month-over-month changes in CTR, CPC, and conversion metrics

Perfect for C-suite presentations and quick client status updates that demonstrate strategic value.

Core Facebook Performance Metrics

Foundation metrics every Facebook Ads report template must track:

  • Click-Through Rate (CTR) – Shows ad relevance and audience engagement across placements
  • Cost Per Click (CPC) – Bidding efficiency and keyword competitiveness tracking
  • Website Purchase ROAS – Revenue generated per dollar spent on Facebook campaigns
  • Frequency – Ad exposure levels to prevent audience fatigue and optimize reach

Essential health metrics that reveal Facebook campaign optimization opportunities.

Advanced Campaign Analysis

Strategic insights that establish agencies as Facebook Ads experts:

  • Cost Per Action By Type – Granular conversion costs for purchases, leads, add to cart, and custom events
  • Placement Performance – Feed vs. Stories vs. Reels performance using placement-specific metrics
  • Video Engagement Analysis – Video Play Actions, ThruPlay rates, and average watch time optimization
  • Creative Performance – CTR and engagement rates by ad format and creative type

Demonstrate Facebook expertise with insights most agencies can’t easily access or calculate.

Revenue & Business Impact Tracking

Business-critical metrics for Facebook Ads ROI proof:

  • Action Values Analysis – Total revenue generated across all conversion types and custom events
  • Cost Per Purchase – True acquisition costs using Cost Per Action Type::Omni Purchase
  • Revenue Per Impression – Calculate efficiency with Action Values Total ÷ Impressions
  • Lifetime Value Tracking – Combine Facebook data with CRM metrics for customer value analysis

Convert Facebook spending into clear business value that justifies continued investment.

Audience Performance & Optimization

Audience insights for Facebook targeting success:

  • Unique CTR vs. Regular CTR – Measure audience quality and targeting effectiveness
  • Reach vs. Frequency Balance – Optimize audience size and ad exposure levels
  • Cost Per Unique Action – True audience efficiency beyond surface-level metrics
  • Demographic Performance – Age, gender, and location breakdowns for targeting optimization

Use Facebook’s audience data to improve targeting precision and campaign effectiveness.

Budget Efficiency & Optimization

Financial accountability for Facebook Ads investment justification:

  • Daily Budget Pacing – Track spending velocity against budget allocation and timeline
  • Cost Per Result Trends – Monitor CPA changes over time for budget planning
  • Budget Utilization – Identify underspending opportunities and scaling potential
  • ROAS by Campaign – Allocate budget to highest-performing campaigns and audiences

Prove budget efficiency and identify Facebook optimization opportunities clients can’t see.

Professional Agency Branding & Presentation

White-label Facebook Ads reporting that reinforces your expertise:

  • Custom Agency Domain Hosting – Professional reports at reports.youragency.com for brand consistency
  • Measurement Explanation Narratives – Client education on iOS limitations and your solutions for accuracy
  • Industry Benchmark Comparisons – Position client performance against Facebook Ads industry standards
  • Mobile-Optimized Report Design – Client-friendly viewing on any device with interactive data exploration

Deliver fully branded Facebook Ads reports that establish your agency as the measurement expert.

Strategic Recommendations & Next Steps

Actionable next steps based on Facebook data analysis:

  • Budget Reallocation – Move spend from low-ROAS to high-ROAS campaigns based on performance data
  • Audience Expansion – Scale successful demographics and interests identified in performance analysis
  • Creative Refresh Strategy – Update ads showing high Frequency or declining CTR performance
  • Bidding Optimization – Adjust strategies based on Cost Per Action and ROAS trends

Position your agency as the strategic Facebook advisor using data-driven recommendations.

CUSTOMIZATION

Customize Your Facebook Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features
Facebook Ads Report Templates

Choose a template, connect your ad accounts, and deliver professional social media reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

  • What Facebook metrics can I access with Swydo?

    Swydo connects to Facebook’s Marketing API and provides 200+ metrics including Website Purchase ROAS, all Cost Per Action types, video engagement metrics, demographic data, and placement performance. You can also create custom calculations combining any metrics.

  • How do I create custom Facebook metrics?

    Use Swydo’s calculated metrics feature to combine Facebook data – like Revenue Per Impression (Action Values ÷ Impressions) or Custom ROAS calculations. You can add, subtract, multiply, or divide any available Facebook metrics to create unique KPIs.

  • Can I track multiple Facebook ad accounts?

    Yes, connect unlimited Facebook Ad accounts and Instagram profiles in one unified report. Perfect for agencies managing multiple clients with cross-account performance comparisons and consolidated reporting.

  • How fresh is the Facebook data?

    Facebook data updates according to their API schedule, typically within 24 hours. Swydo automatically pulls fresh data so your reports always show current performance without manual exports from Facebook Ads Manager.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources including Facebook Ads, Instagram, and other platforms. No per-client fees. Additional sources cost $1.50–$3.50 each. Includes unlimited reports, white-label branding, and all Facebook metrics. Learn more.

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