Google Search Console Report

Monitor Website Performance with Google Search Console Report Template

Track website performance and gain the valuable insights you need to optimize with Swydo’s Google Search Console report template.

Understand how your website content is performing in Google search in order to improve your page rankings, increase traffic, and boost overall website performance in search results.

Data sources Google Search Console
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Google Search Console Report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Search Console Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Search Console Profile metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Search Console data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Search Console reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Search Console reports that showcase your expertise.

Why Your Agency Needs a Google Search Console Report Template

As a marketer, you want to drive results, not format spreadsheets. Save hours tracking organic search performance with automated, branded reports that showcase search visibility expertise.

Every hour spent wrestling with GSC exports, formatting position data, and explaining technical crawl errors to confused clients is an hour stolen from the strategic SEO work that actually drives results and justifies your retainer.

No more weekend data pulls before Monday client calls. No more explaining why rankings dropped while you’re still figuring out if it’s a Core Web Vitals issue or indexing problem. Just automated insights that transform GSC’s technical complexity into compelling client stories that prove your SEO expertise.


What Makes Swydo’s Google Search Console Report Template Different?

Search-Native Intelligence
Track metrics that matter in organic search: click-through rates, search visibility, ranking positions, and indexing health. No generic marketing metrics—just Google Search Console expertise.

Organic Search Focus
Google Search Console isn’t Google Ads. Our template highlights organic visibility success, search query performance, and technical SEO tracking that demonstrates long-term search strategy value.

Custom Metric Intelligence
Create powerful custom calculations like visibility score, click potential, and indexing efficiency. Combine any GSC metrics to tell your unique SEO success story.


What To Include In A Google Search Console Report

Create professional Google Search Console report templates that track critical metrics, deliver actionable insights, and prove organic search ROI with Google’s authoritative search data.

Executive Summary With Search Performance Indicators

What to include in your GSC report summary:

  • Search Visibility & Click Volume – Track total impressions, clicks, and average CTR for immediate search impact assessment
  • Ranking Performance – Average position trends showing search visibility improvements and keyword ranking progress
  • Technical Health Metrics – Coverage issues, Core Web Vitals status, and mobile usability scores for site health
  • Search Traffic Value – Organic traffic growth and estimated value using search volume and position data

Perfect for stakeholder presentations and quarterly organic search performance reviews.

Core Google Search Console Performance Metrics

Foundation metrics every GSC report template should track:

  • Click-Through Rate (CTR) – Organic search engagement with Google average benchmarks across different query types
  • Average Position – Ranking performance across target keywords and search queries with trend analysis
  • Impressions & Clicks – Search visibility and actual traffic generation from organic search results
  • Search Query Performance – Top performing queries, new keyword opportunities, and query trend analysis

Essential metrics that demonstrate organic search campaign health and SEO strategy effectiveness.

Search Visibility & Ranking Performance

What to include for ranking optimisation insights:

  • Position Tracking – Average position changes across high-value search queries and target keywords
  • Search Query Analytics – Query performance analysis including new opportunities and declining terms
  • Page Performance – Top landing pages from organic search with click and impression data
  • Ranking Distribution – Position range analysis showing percentage of keywords in top 3, 10, and 50 positions

Show exactly which SEO efforts generate the highest search visibility and organic traffic growth.

Technical SEO Health Monitoring

Critical technical metrics for GSC report templates:

  • Coverage Analysis – Valid pages, errors, warnings, and excluded pages with indexing status trends
  • Core Web Vitals – LCP, FID/INP, and CLS scores with mobile and desktop performance breakdown
  • Mobile Usability – Mobile-friendly test results and mobile search performance optimisation
  • Sitemap Performance – Submitted vs. indexed pages, sitemap errors, and crawling efficiency metrics

Demonstrate technical SEO excellence with comprehensive site health and indexing performance data.

Page Experience & User Signals

Essential user experience data for GSC report templates:

  • Core Web Vitals Trends – Page experience signals affecting search rankings with improvement recommendations
  • Mobile Performance – Mobile search visibility and mobile-first indexing compliance tracking
  • Page Speed Insights – Real user experience data and lab data for performance optimisation
  • User Experience Metrics – Search result interactions and user satisfaction indicators

Show how technical improvements drive better search rankings and user experience.

Search Feature Performance

Advanced search feature metrics to include:

  • Rich Results – Featured snippets, knowledge panels, and rich result appearances in search
  • Video & Image Search – Multimedia search visibility and specialised search result performance
  • Local Search Integration – Local pack appearances and location-based search performance
  • Search Features – People Also Ask, related searches, and SERP feature optimisation

Leverage Google’s search features to show enhanced visibility beyond traditional organic results.

Indexing & Crawling Intelligence

Technical SEO performance metrics to include:

  • Crawl Efficiency – Crawl stats, crawl errors, and Googlebot access optimisation tracking
  • Indexing Status – Index coverage, new page discovery, and indexing success rates
  • Sitemap Performance – XML sitemap submission status, indexing success, and optimisation opportunities
  • Technical Issues – Server errors, redirect issues, and crawl accessibility problems

Demonstrate technical SEO expertise with comprehensive crawling and indexing performance analysis.

Search Traffic & Conversion Impact

Business impact metrics to include:

  • Organic Traffic Growth – Month-over-month and year-over-year organic search traffic trends
  • Revenue Attribution – Organic search traffic value and conversion tracking integration
  • Goal Completions – Search-driven conversions and business objective achievement tracking
  • ROI Analysis – Organic search return on investment with lifetime value calculations

Demonstrate measurable business impact from organic search optimisation with transparent performance reporting.

Custom GSC Metrics & Calculations

Powerful custom metrics you can create:

  • Search Visibility Score – (Total Impressions ÷ Search Volume) × Average Position for visibility measurement
  • Click Potential – (Impressions × Industry CTR) – Actual Clicks for opportunity identification
  • Technical Health Score – Custom calculation combining coverage, Core Web Vitals, and mobile usability
  • Search Growth Rate – Month-over-month organic search performance across clicks, impressions, and rankings

Combine any GSC metrics to create powerful insights unique to your client’s SEO success story.

Strategic Recommendations & Next Steps

What every GSC report template needs for action:

  • Content Optimisation – Improve click-through rates and target high-opportunity search queries
  • Technical SEO Priorities – Fix Core Web Vitals issues, resolve coverage problems, and enhance mobile experience
  • Keyword Strategy Refinement – Focus on high-impression, low-CTR opportunities and emerging search trends
  • Performance Monitoring – Track ranking improvements, traffic growth, and technical health metrics

Position your agency as organic search expert with data-driven SEO optimisation strategies.

CUSTOMIZATION

Customize Your Google Search Console Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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Google Search Report Templates

Choose a template, connect your ad accounts, and deliver professional search reports in minutes.

Connect With Your Favorite Data Sources

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FAQ

Frequently Asked Questions

  • What is a Google Search Console (GSC) report template?

    A Google Search Console report template is a pre-built reporting format that automatically pulls search performance data from GSC. It showcases key metrics such as impressions, clicks, rankings, and site health… presented in a clear, professional layout optimized for stakeholder updates and quarterly SEO performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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