Mailchimp Report

Mailchimp Report Template

Easily track and analyze your email marketing efforts and make data-driven improvements with Swydo’s Mailchimp Report Template.

Access the insights you need to fine-tune campaign strategies, optimize email content, and improve results.

Data sources MailChimp
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How it works

1. Select

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client’s needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Mailchimp Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key Mailchimp metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your Mailchimp data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand Mailchimp reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with Mailchimp reports that showcase your expertise.

Why Email Marketers Choose Swydo’s Mailchimp Report Template

Stop spending hours digging through Mailchimp’s scattered analytics. Email marketing experts need reports that reveal subscriber behavior patterns, not just vanity metrics.

The best email campaigns live or die by data most marketers never see. While others chase open rates, you’ll uncover revenue attribution, list health trends, and deliverability insights that actually impact the bottom line.

Transform your email marketing from guesswork into precision. This Mailchimp report template reveals the hidden patterns in your subscriber data—the insights that separate high-performing email marketers from everyone else sending “batch and blast” campaigns.

What Makes This Mailchimp Template Essential for Email Pros

Revenue-First Email Analytics
Track the metrics that matter for email ROI: revenue per send, customer lifetime value trends, and purchase behavior patterns. Move beyond vanity metrics to profit-driving insights.

Deliverability Mastery Tools
Email deliverability separates professionals from amateurs. Monitor bounce patterns, abuse complaints, and sender reputation signals that protect your domain authority and inbox placement.

Subscriber Lifecycle Mapping
Transform basic open/click data into subscriber journey insights. Identify re-engagement opportunities, predict churn patterns, and optimize send frequency for maximum lifetime value.

Essential Metrics Every Email Marketing Report Needs

CCreate email marketing reports that demonstrate expertise, drive optimization decisions, and prove the strategic value of sophisticated email programs.

Email Marketing Executive Dashboard

Critical KPIs for email marketing leadership:

Revenue Attribution – Total Revenue, Revenue Per Email, and Customer Acquisition Cost through email channels
List Asset Value – Subscriber growth velocity, churn prediction, and email database monetization rates
Deliverability Health – Inbox placement rates, domain reputation trends, and ISP relationship management
Campaign ROI – Cost per acquisition, lifetime value attribution, and email marketing profit margins

Built for email marketing directors who need boardroom-ready performance summaries.

Core Email Performance Tracking

Foundation metrics every email professional monitors:

Engagement Analytics – Open Rate trends, Unique Opens, and engagement pattern analysis over time
Response Metrics – Click Rate performance, Unique Clicks tracking, and content interaction patterns
Deliverability Monitoring – Emails Sent vs Delivered ratios, bounce management, and reputation protection
List Management – Subscriber acquisition rates, retention metrics, and database health scoring

The fundamental health indicators that determine email program sustainability and growth potential.

Email Revenue & E-commerce Integration

Advanced metrics for email marketing ROI optimization:

Purchase Attribution – Total Orders driven by email, Total Revenue per campaign, and customer purchase patterns
Customer Value Analysis – Average order value trends, repeat purchase rates, and email-driven CLV
Conversion Funnel Performance – Email-to-purchase conversion rates and revenue attribution modeling
Product Performance – Best-selling products via email and inventory movement through campaigns

Prove email marketing’s direct impact on business revenue with precise attribution tracking.

Subscriber Behavior & List Analytics

Deep subscriber insights for advanced email strategy:

Engagement Patterns – Click timing analysis, content preference tracking, and subscriber lifecycle stages
List Quality Assessment – Active subscriber percentages, engagement scoring, and deliverability impact
Behavioral Segmentation – Purchase behavior patterns, engagement frequency analysis, and preference mapping
Retention Analytics – Unsubscribe pattern analysis, re-engagement success rates, and churn prediction

Transform subscriber data into actionable audience insights that drive personalization and retention strategies.

Email Content Performance Analysis

Content optimization metrics for higher engagement:

Message Effectiveness – Subject Line performance analysis, Preview Text optimization, and content A/B results
Send Optimization – Send Time analysis, frequency testing, and optimal delivery window identification
Content Engagement – Forward rates, sharing behavior, and viral coefficient measurement
Creative Performance – Template effectiveness, call-to-action performance, and design element testing

Optimize every element of your email creative for maximum subscriber engagement and response rates.

Advanced Email Marketing Analytics

Sophisticated metrics for email marketing professionals:

Deliverability Deep Dive – Hard Bounce analysis, Soft Bounce patterns, and ISP-specific delivery rates
Reputation Management – Abuse Report tracking, spam complaint analysis, and sender score monitoring
Technical Performance – Email rendering issues, client compatibility, and technical delivery optimization
Campaign Lifecycle – Send volume trends, campaign frequency analysis, and program scaling metrics

Master the technical aspects of email marketing that separate experts from basic practitioners.

Email Marketing Cost Efficiency

Financial performance tracking for email programs:

Program Economics – Cost per subscriber, acquisition costs, and email marketing budget optimization
Revenue Efficiency – Profit per email, customer acquisition ROI, and lifetime value modeling
Resource Allocation – Campaign production costs, list management expenses, and technology ROI
Competitive Performance – Industry benchmark comparison and market position analysis

Demonstrate the financial impact and efficiency of professional email marketing programs.

Custom Email Marketing Calculations

Advanced metrics for strategic email marketing:

Engagement Velocity – (Total Clicks ÷ Total Opens) × Delivery Speed for content resonance measurement
List Monetization Rate – (Total Revenue ÷ Active Subscribers) for database value tracking
Deliverability Score – Custom calculation combining bounce rates, complaints, and engagement quality
Subscriber Value Index – Revenue attribution divided by acquisition cost for customer value ranking

Build sophisticated email marketing metrics that reveal strategic opportunities invisible to basic reporting.

Email Marketing Strategy Recommendations

Data-driven optimization for email marketing professionals:

Deliverability Enhancement – Improve sender reputation through bounce management and engagement optimization
Revenue Acceleration – Focus on high-value subscriber segments and purchase behavior triggers
List Growth Strategy – Optimize acquisition channels and implement retention-focused campaigns
Content Optimization – Refine messaging based on engagement patterns and conversion performance

Position your email marketing expertise with strategic recommendations backed by comprehensive performance data.

CUSTOMIZATION

Customize Your Mailchimp Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features

Email Report Templates

Choose a template, connect your ad accounts, and deliver professional email reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

What is a Mailchimp report template?
A Mailchimp report template is a pre-built report that automatically pulls performance data from your email platform. It showcases key metrics such as revenue attribution, list value, deliverability health, and campaign ROI… presented in a clear, professional layout optimised for directors who need boardroom-ready performance summaries.
How long does it take to set up a report?
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Can I white-label reports with my agency's branding?
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Which ad platforms are supported?
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
What's the cost after the free trial?
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

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