YouTube Report

YouTube Report Template

Gauge the success of your videos and overall channel performance with Swydo’s YouTube report template.

Uncover actionable insights to optimize your content creation, scheduling, and promotional strategies to enhance your viewer engagement and channel growth.

Data sources YouTube
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How it works

1. Select

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client’s needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's YouTube Report Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key YouTube metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your YouTube data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand YouTube reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with YouTube reports that showcase your expertise.

Why Your Agency Needs a YouTube Ads Report Template

You want to optimise video campaigns, not wrestle with data across three different platforms. Save hours consolidating YouTube Studio, Google Ads, and YouTube Analytics into automated, branded reports that prove your video expertise drives real business results.

Every minute spent manually pulling CPV from Google Ads, watch time from YouTube Studio, and subscriber data from Analytics is a minute stolen from creative strategy and campaign optimisation. A good YouTube template transforms fragmented video performance data into compelling ROI stories that justify your premium video advertising fees.

No more scrambling between YouTube Creator Studio dashboards before client calls, no more explaining why Shorts views suddenly spiked due to algorithm changes, just consolidated video intelligence that demonstrates your mastery of YouTube’s complex advertising ecosystem.

This YouTube Ads report template unifies chaotic multi-platform video data into strategic client presentations that sell your next retainer.

What Makes Swydo’s YouTube Ads Report Template Different?

YouTube Multi-Platform Intelligence
Track metrics across YouTube’s fragmented ecosystem: Google Ads campaign performance, YouTube Studio creator insights, YouTube Analytics audience data, and Creator Revenue reports. No more platform-hopping—just unified YouTube intelligence.

Video Campaign Specialisation
YouTube isn’t just video ads. Our template integrates TrueView campaigns, YouTube Shorts advertising, Connected TV placements, and organic channel performance that proves your comprehensive YouTube strategy delivers results across all video touchpoints.

Advanced Video Attribution
Create sophisticated attribution models linking YouTube ad views to channel subscribers, video completions to website conversions, and Shorts engagement to long-form video discovery. Connect YouTube’s complex funnel to actual business outcomes.

What To Include In A YouTube Ads Report

Create professional YouTube Ads report templates that track critical metrics, deliver actionable insights, and prove campaign ROI with YouTube’s unique video advertising data.

Executive Summary With YouTube Performance Indicators

What to include in your YouTube report summary:

Cost Per View & View Volume – Track TrueView rates and Video View Rate for immediate impact assessment
Subscriber Acquisition – Quality indicator showing audience growth vs. total impressions delivered
Video Engagement Metrics – Likes, comments, shares, and playlist additions from target video audience
Campaign ROAS & Conversion Value – Revenue impact using YouTube’s conversion tracking capabilities

Perfect for stakeholder presentations and quarterly YouTube performance reviews.

Core YouTube Ads Performance Metrics

Foundation metrics every YouTube report template should track:

View Rate – Video audience engagement with YouTube average benchmarks across formats
Cost Per View (CPV) – Bidding efficiency across YouTube campaign types and video formats
Impressions & Reach – Video audience exposure with unique viewer tracking capabilities
Conversion Rate – Website conversions and video-driven conversion efficiency measurement

Essential metrics that demonstrate YouTube campaign health and video targeting effectiveness.

YouTube Video Performance Analytics

What to include for video optimisation insights:

Video Completion Analytics – 25%, 50%, 75%, and 100% completion rates for optimisation insights
Engagement Quality Metrics – Video-specific likes, comments, shares, and subscriber conversion rates
Campaign Video Performance – Video engagement efficiency across TrueView vs. Bumper vs. Shorts campaigns
Cost Efficiency – Cost per completed view trends and video retention optimisation opportunities

Show exactly which YouTube campaigns generate the highest quality video engagement and conversions.

YouTube Shorts Campaign Performance

Essential Shorts metrics for YouTube report templates:

Shorts Completion Funnel – View starts, replay rates, and full video completion for vertical content
Shorts Engagement – Shorts-specific likes, comments, shares, and follow actions from mobile audience
Cross-Format Performance – Compare Shorts vs. long-form video performance and cost efficiency
Viral Shorts Metrics – Organic viral views and engagement beyond paid reach measurement

Demonstrate YouTube Shorts campaign success with mobile-first video engagement metrics.

Channel Growth & Subscriber Analytics

Essential channel data for YouTube report templates:

Channel View Analytics – Track total channel views, subscriber conversions, and channel page engagement
Subscriber Growth – Organic subscriber gain, paid subscriber acquisition, and total subscriber metrics
Content Engagement – Video likes, shares, comments, and total engagement on channel content
Watch Time Performance – Total watch time, average view duration, and audience retention tracking

Show how YouTube ads drive channel growth and long-term audience development.

Video Engagement Intelligence

Video targeting performance metrics to include:

Engagement Quality – Video interactions including comment engagement, shares, and meaningful video actions
Content Format Performance – Compare skippable ads, non-skippable ads, and bumper ad engagement rates
Audience Retention Growth – Track subscribers and audience retention expansion from video campaigns
Video Actions – Click-to-website rates, card clicks, and video call-to-action engagement

Leverage YouTube’s video environment to show quality engagement beyond basic social metrics.

Campaign Budget & Cost Efficiency

Financial accountability metrics to include:

Cost Management – Track costs in local currency and USD for international video campaigns
Budget Performance – Total budget allocation and unit cost efficiency across video campaign types
Conversion Economics – Cost per conversion with conversion value tracking for video ROI analysis
Campaign Efficiency – CPM, CPV trends and cost optimisation opportunities identification

Demonstrate cost-effective YouTube campaign management with transparent budget reporting.

Custom YouTube Metrics & Calculations

Powerful custom metrics you can create:

Video Engagement Rate – (Likes + Comments + Shares + Subscribers Gained) ÷ Views × 100 for audience quality measurement
Subscriber Conversion Rate – (Subscribers Gained ÷ Views) × 100 for growth tracking efficiency
Video Completion Efficiency – (Average View Duration ÷ Video Length) × 100 for retention optimisation
Cost Per Engaged View – Ad Spend ÷ (Views with 30+ seconds watch time) for quality cost analysis
Playlist Performance Index – (Playlist Starts × Views Per Playlist Start) ÷ Total Views for content series success
Watch Time Value – (Estimated Minutes Watched × Average Revenue Per Minute) for monetisation insights

Combine any available YouTube metrics to create powerful insights unique to your client’s video success story.

Strategic Recommendations & Next Steps

What every YouTube report template needs for action:

Video Content Optimisation – Improve video completion rates and reduce cost per engaged view
Audience Targeting Refinement – Optimise video audience segments based on engagement and retention data
Content Format Strategy – Long-form vs. Shorts vs. bumper ads performance recommendations
Budget Reallocation – Move spend to highest-performing YouTube campaign types and video formats

Position your agency as YouTube advertising expert with data-driven video optimisation strategies.

CUSTOMIZATION

Customize Your Youtube Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features

YouTube Report Templates

Choose a template, connect your ad accounts, and deliver professional video reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

What is a YouTube Ads report template?
A YouTube Ads report template is a pre-built report that automatically pulls campaign data from YouTube. It showcases key performance metrics such as cost per view, subscriber growth, video engagement, and ROAS – presented in a clear, professional layout optimised for stakeholder updates and campaign reviews.
How long does it take to set up a report?
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Can I white-label reports with my agency's branding?
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Which ad platforms are supported?
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
What's the cost after the free trial?
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

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