Cross-Channel Marketing Report

Cross-Channel Marketing Report Template

Swydo’s pre-built Cross-Channel Marketing report template pulls every platform into one coherent narrative.

Track spend, revenue, conversions, and blended efficiency metrics in a single automated view that shows whether the full system is working… not just one channel.

Ideal for agencies and marketers who want to: Present unified performance, prove multi-channel ROI, and cut hours spent stitching data from different platforms into a story clients can trust.

Data sources Google Ads Facebook Ads LinkedIn Ads Google Analytics 4 MailChimp Semrush
Preview ▶ Get started

Free for 14 days

No credit card required

Cancel anytime

How it works

1. Select

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client’s needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Cross-Channel Marketing Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key cross-channel marketing metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your cross-channel marketing data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand cross-channel marketing reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with cross-channel marketing reports that showcase your expertise.

Why Your Agency Needs a Cross-Channel Marketing Report

As a marketer, you want to drive results, not chase data across 10 different platforms. Save hours consolidating campaign performance with automated, branded reports that show clients the complete picture.

Every minute spent copying numbers from Google Ads to Facebook to LinkedIn to GA4 is a minute not spent optimizing campaigns. A solid cross-channel template pulls scattered metrics into one view clients can actually use.

No more scrambling before Monday calls, no more “let me pull that data and get back to you,” just one dashboard that proves your campaigns work together and are worth every dollar. This cross-channel marketing report template consolidates multi-platform chaos into clean client presentations in minutes, not hours.

What Makes Swydo’s Cross-Channel Marketing Report Template Different?

All Your Platforms in One Place
Pull metrics from Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics 4, Mailchimp, SEMrush, and 30+ integrations automatically. No manual exports, just live data syncing across everything you run.

Built for Agency Workflows
Cross-channel reporting means showing how platforms support each other, not isolated silos. See which channels assist conversions, where budget should shift, what drives revenue, and how paid and organic search combine to move results.

Flexible Custom Metrics
Calculate blended CAC, overall ROAS, cost per SQL, channel mix performance, paid vs organic search value, or any metric clients ask for. Build any calculation using metrics from any platform.

What To Include In A Cross-Channel Marketing Report

Build cross-channel marketing report templates that consolidate multi-platform data, show coordinated campaign impact, and answer the only question clients care about: is this working?

Executive Summary With Unified Numbers

What clients need to see upfront:

Total Spend & Total Revenue – Full investment across paid channels with combined e-commerce revenue for immediate clarity.
Blended ROAS & Overall CAC – One view of return and acquisition cost across every channel, not fragmented dashboards.
Total Conversions & Conversion Rate – Unified funnel performance showing leads, purchases, and form submissions together.
Month-Over-Month Growth – Revenue, conversions, and engagement trends that reveal momentum across the entire marketing stack.

Gets sign-off fast and sets up deeper channel discussions.

Complete Spend & Performance Overview

Foundation numbers every cross-channel report needs:

Total Marketing Investment – One unified number combining Google Ads, Facebook, LinkedIn, email, and all other paid channels.
Revenue by Channel – Clear breakdown of which platforms generate real dollars: ad-attributed revenue, purchase revenue, and e-commerce transactions.
Cost Per Conversion Across All Channels – True acquisition cost across one-click leads, form completions, purchases, and any tracked conversions.
Budget Allocation vs. Performance – Side-by-side view showing where spend goes and which channels deliver results across paid search, paid social, and email.

Shows clients exactly where their budget works hardest across the full marketing mix.

Multi-Touch Attribution & Journey Analysis

What you need for “how do channels work together” conversations:

First-Touch vs. Last-Touch Performance – Identify which channels initiate relationships and which close deals using GA4 first-user and session-campaign data.
Platform Conversion Comparison – Compare how Google Ads, Facebook, and LinkedIn report conversions alongside GA4’s website attribution for a complete picture.
GA4 Attribution Models – Analyse conversion credit distribution across last-click, first-click, linear, time-decay, and data-driven models.
Campaign Sequence Tracking – Map customer journeys across touchpoints such as “LinkedIn Ad → Organic Search → Email Open → Demo Request”.

Shows why cutting any channel affects performance across the entire marketing ecosystem.

Traffic Source & Acquisition Breakdown

Essential data for understanding how people find you:

Channel Mix Percentages – Clear split across paid search, paid social, organic search, email, referral, and direct traffic.
Paid vs. Organic Search Performance – Compare paid search spend and conversions with organic rankings, visibility, and traffic value pulled from SEMrush.
New vs. Returning Visitor Performance – See which channels attract new users and which drive retention using new users, returning users, and engaged sessions.
Landing Page Performance by Source – Track which landing pages convert best for which channels using screen page views and conversion rates.
Campaign-Level UTM Tracking – Full granularity down to ads, ad groups, keywords, and email campaign UTMs.

Shows exactly where attention and conversions come from across all touchpoints, both paid and earned.

Website Behavior & Conversion Tracking

On-site metrics that connect to off-site spend:

Overall Conversion Rate – User conversion rate, session conversion rate, and purchaser conversion rate showing how all traffic performs once it lands on your site.
Funnel Visualization – Clear drop-off mapping from item views → add to carts → checkouts → purchases for rapid bottleneck detection.
Engagement Metrics – Engagement rate, average engagement duration, bounce rate, and sessions per user broken down by channel.
Goal Completions – Form fills (lead form submits, contacts), email sign-ups, downloads, and purchases tracked across all traffic sources.

Connects media spend directly to on-site behavior and measurable business outcomes.

Audience Data Across Platforms

Unified audience view you can’t get from individual platforms:

Demographics Roll-Up – Combined age, gender, and location trends across Google Ads, Facebook Ads, and LinkedIn Ads.
Device Performance – Mobile vs. desktop conversion patterns unified across every channel.
Top Locations & Markets – Consolidated geographic performance pulled from all platforms.
Audience Segment Performance – Cross-platform analysis of custom audiences, remarketing lists, lookalikes, and matched audiences.

See your full audience picture, not just platform-siloed snapshots.

Email Marketing Performance

Essential metrics for understanding email’s role in the customer journey:

Email Engagement – Open rate, click rate, unique opens, and unique clicks from Mailchimp campaigns.
List Growth & Health – Subscriber growth, unsubscribe rate, bounce rate, list rating, and total contacts.
Email Revenue Attribution – E-commerce revenue, total orders, and conversions driven by email campaigns.
Campaign Performance – Send volume, delivery status, click percentage, and engagement broken down by campaign type.

Shows how email nurtures leads and drives conversions alongside paid channels.

Organic Search & SEO Health

Performance metrics that complement paid search investment:

Keyword Rankings & Visibility – Average position, visibility score, share of voice, and ranking changes from SEMrush.
Organic Traffic Value – Traffic cost equivalent showing the value of organic rankings compared to paid search spend.
Search Performance – Organic clicks, impressions, click-through rate, and average position from Google Search Console via SEMrush.
Top-Performing Keywords – Keywords driving organic traffic with difficulty scores and commercial intent insights.
Technical SEO Health – Crawl errors, site health score, pages with issues, and Core Web Vitals performance.

Proves the compounding value of SEO alongside immediate paid channel results.

Custom Calculations You Can Build

Powerful metrics for specific client needs:

Overall Marketing ROI – (Total Revenue – Total Spend) ÷ Total Spend × 100 across all channels.
Cost Per Sales Qualified Lead – Total marketing spend ÷ SQLs for B2B clients using one-click leads and form submissions.
Channel Mix Efficiency – Weighted performance metrics showing the most effective platform combinations.
E-commerce Performance – Average order value, transactions per purchaser, purchase to view rate, and cart to view rate.
Customer Lifetime Metrics – First time purchasers, returning users, and purchaser conversion rate tracking.
Paid vs. Organic Search ROI – Compare cost per click from Google Ads against traffic cost from organic rankings.
Email Marketing ROI – Revenue per email sent, cost per subscriber acquired, and engagement rate trends.

Build exactly what each client contract requires without custom development work.

Action Items & Optimization Strategy

What separates reports from deck filler:

Budget Shift Recommendations – Clear dollar reallocations based on cross-channel performance data from paid search, paid social, and email.
Underperforming Channel Analysis – Identify what’s failing and why: weak quality scores, poor email deliverability, falling keyword rankings, or irrelevant targeting.
Testing Roadmap – Structured A/B tests for ad creative, email subject lines, landing pages, new platforms, audience expansion, and SEO experiments with expected lift.
Attribution Model Adjustments – When to move from last-click to position-based or data-driven attribution to reveal full-funnel value.
SEO Investment Strategy – Show where organic search can reduce long-term paid dependency through keyword prioritisation, content updates, and technical improvements.

Positions you as a strategic partner, not just a reporting service.

CUSTOMIZATION

Customize Your Cross-Channel Marketing Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features

Marketing Report Templates

Choose a template, connect your ad accounts, and deliver professional marketing reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

What is a Cross-Channel Marketing report template?
A Cross-Channel Marketing report template is a pre-built report that automatically pulls data from multiple platforms into one view. It showcases key metrics such as total spend, total revenue, blended ROAS, CAC, conversions, and growth trends… presented in a clear, professional layout suited for fast client approvals and deeper strategy discussions.
How long does it take to set up a report?
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Can I white-label reports with my agency's branding?
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Which ad platforms are supported?
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
What's the cost after the free trial?
Plans start at $69/month for 10 data sources, with no per-client fees. Additional sources cost $2–$4.50 each. Learn more.

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

View all customer stories

Create your free online marketing report in minutes

Free for 14 days, no credit card required, cancel at any time

Request a demo ▶ Get started