Email Marketing report

Email Marketing Report Template

Swydo’s pre-built Email Marketing report template instantly turns your overwhelming email data into clear, compelling success stories. Track deliverability, engagement rates, and conversions—all in one automated dashboard.

Perfect for agencies and marketers who need to: Eliminate 5+ hours of manual reporting weekly and focus on strategy that drives real business growth.

Data sources MailChimp
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Email Marketing report

How it works

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1. Select

Choose one of our predefined templates or create your own

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2. Connect

Connect your data sources

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3. Customize

Customize your data to meet your client’s needs

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Email Marketing Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

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Save Hours
Streamline reporting and reclaim your day.

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Actionable Insights
Present key Email Marketing metrics in a way that clients instantly understand.

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All-in-One Reporting
Visualize, share, and manage all your Email Marketing data from one spot.

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Custom Branded Reports
Present clients with tailored, on-brand Email Marketing reports.

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Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

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Win More Business
Impress in pitches with Email Marketing reports that showcase your expertise.

Why Your Agency Needs an Email Marketing Report Template

As a digital marketing agency, email remains your most profitable channel—but only if you can prove it. Stop losing clients to agencies that showcase clear email ROI while you’re stuck explaining complex metrics in spreadsheets.

Email marketing delivers $36-42 for every dollar spent, yet 73% of agencies struggle to demonstrate this value to clients. Without proper reporting, you’re competing on price instead of results.

Turn overwhelming email data into compelling success stories that retain clients and justify premium pricing. This Email Marketing report template eliminates 5+ hours of manual reporting weekly, letting you focus on strategy that drives real business growth.


What Makes Swydo’s Email Marketing Report Template Different?

Fundamentals-First Reporting
Track the core metrics every email platform provides: deliverability, engagement, and conversions. No confusing platform-specific jargon—just universal email marketing performance indicators.

Universal Email Intelligence
Works seamlessly whether your clients use Mailchimp, Klaviyo, ActiveCampaign, or any major email platform. Focus on metrics that matter across all tools.

Client-Friendly Insights
Transform technical email metrics into business language that stakeholders actually understand, with clear benchmarks and actionable recommendations.


What To Include In An Email Marketing Report

Create professional Email Marketing report templates that track essential metrics, deliver clear insights, and prove campaign ROI with fundamental email performance data.

Executive Summary With Key Email Indicators

What to include in your email marketing report summary:

  • Campaign Performance Overview – Total emails sent, delivered, and engagement rates for the reporting period
  • Revenue Impact – Total revenue generated from email campaigns with clear attribution
  • List Health Status – Subscriber growth, engagement trends, and list quality indicators
  • Key Wins & Challenges – Biggest successes and areas requiring immediate attention

Perfect for stakeholder presentations and monthly performance reviews.

Core Email Marketing Metrics

Foundation metrics every email platform tracks:

  • Delivery Rate – Percentage of emails successfully delivered to inboxes (industry benchmark: 95%+)
  • Open Rate – Email opening engagement with industry context (average varies by industry: 15–25%)
  • Click-Through Rate (CTR) – True engagement measurement (industry benchmark: 2–5%)
  • Conversion Rate – Emails that drive desired actions like purchases or sign-ups

Essential metrics that demonstrate email campaign health across any platform.

Email Campaign Performance Analysis

Campaign-level insights for optimization:

  • Subject Line Performance – Open rate variations across different subject line approaches
  • Send Time Optimization – Best performing days and times for your specific audience
  • Content Performance – Which email content types drive highest engagement and conversions
  • A/B Testing Results – Performance comparisons and winning variations for continuous improvement

Show exactly which email strategies generate the best results for each client.

List Management & Growth Metrics

Subscriber health indicators every email report needs:

  • List Growth Rate – New subscriber acquisition vs. unsubscribes over time
  • Engagement by Segment – How different subscriber groups respond to email campaigns
  • Unsubscribe Patterns – Trends in list attrition and potential causes
  • Active vs. Inactive Subscribers – Engagement health and re-engagement opportunities

Demonstrate sustainable list building and subscriber retention strategies.

Revenue & ROI Tracking

Financial performance metrics that matter to business owners:

  • Revenue Per Email – Direct revenue attribution from email campaigns
  • Return on Investment – Email marketing spend vs. revenue generated
  • Customer Lifetime Value Impact – How email marketing affects long-term customer value
  • Cost Per Conversion – Efficiency metrics showing email’s cost-effectiveness

Prove email marketing’s bottom-line impact with clear financial accountability.

Automation Performance Basics

Essential automation metrics available across platforms:

  • Welcome Email Performance – New subscriber onboarding engagement and conversion rates
  • Triggered Email Success – Automated responses to user actions (abandoned cart, birthday, etc.)
  • Sequence Engagement – How subscribers progress through multi-email campaigns
  • Automation Revenue – Revenue generated from automated vs. manual campaigns

Show the power of email automation without platform-specific complexity.

Email Deliverability Health

Critical technical metrics for inbox success:

  • Bounce Rate Monitoring – Hard vs. soft bounces with trend analysis (keep under 2%)
  • Spam Complaint Rate – Subscriber spam reports (keep under 0.1%)
  • Unsubscribe Rate Trends – List churn patterns and seasonal variations
  • Domain Reputation Signals – Authentication status and sender reputation indicators

Ensure emails reach inboxes with proactive deliverability monitoring.

Custom Performance Calculations

Simple custom metrics you can create:

  • Email Engagement Score – Combined metric of opens, clicks, and conversions for overall health
  • Revenue Per Subscriber – Total revenue divided by active subscribers for value measurement
  • Campaign Efficiency Rating – Conversion rate × delivery rate for campaign quality scoring
  • List Quality Index – Active subscribers percentage × average engagement rate

Create meaningful insights that tell your client’s unique success story.

Strategic Recommendations & Next Steps

What every email marketing report needs for action:

  • Content Optimization – Improve subject lines, email design, and call-to-action placement based on performance data
  • Timing Strategy – Optimize send schedules based on audience engagement patterns
  • List Segmentation – Create targeted campaigns for different subscriber groups and behaviors
  • Automation Opportunities – Identify manual processes that could be automated for better results

Position your agency as email marketing experts with data-driven optimization strategies that work across any platform.

CUSTOMIZATION

Customize Your Email Marketing Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

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Email Report Templates

Choose a template, connect your ad accounts, and deliver professional social media reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

  • What is an Email Marketing report template?

    An Email Marketing report template is a pre-built report that automatically pulls key email performance data from your marketing platform. It showcases essential metrics such as campaign performance, revenue impact, list health, and key strategic insights… presented in a clear, professional layout optimised for stakeholder presentations and monthly performance reviews.

  • How long does it take to set up a report?

    Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.

  • Can I white-label reports with my agency's branding?

    Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.

  • Which ad platforms are supported?

    Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.

  • What's the cost after the free trial?

    Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

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