Reddit Ads Report

Reddit Ads Report Template

Swydo’s pre-built Reddit Ads report template turns campaign data into a clear performance story clients can grasp in seconds.

Track spend, revenue, conversions, engagement, and momentum trends in one automated dashboard that shows both return and direction.

Ideal for agencies and marketers who want to: Prove Reddit ad impact, justify budget allocation, and walk into client meetings with outcome-focused insights, not raw metrics.

Data sources Reddit Ads
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How it works

1. Select

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2. Connect

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3. Customize

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4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Reddit Ads Marketing Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key Reddit Ads report metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your Reddit Ads data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand Reddit Ads reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with Reddit Ads reports that showcase your expertise.

Why Your Agency Needs a Reddit Ads Report Template

Your clients are spending on Reddit. They want to know if it’s working—and the native Ads Manager wasn’t built to answer that question for them.

This template pulls Reddit Ads data into branded, automated reports that show clients where their money went, what it produced, and what to do next. Less time exporting CSVs, more time optimizing campaigns.

What Makes Swydo’s Reddit Ads Report Template Different?

Built For How Reddit Actually Works
Reddit runs on communities, not demographics. This template is structured around subreddit-level performance, engaged clicks, and conversion data tied to revenue, not repurposed Meta reporting with a Reddit logo on it.

Clients See Results, Not Raw Data
Your client doesn’t need a spreadsheet. They need to know what’s converting, what’s costing too much, and where to invest next. This template organizes Reddit data so meetings are about decisions, not explanations.

Custom Calculations Your Way
Build metrics like cost per engaged click, revenue per click, or community engagement rate. Every Reddit account is different, your reports should be too.

What To Include In A Reddit Ads Report

A strong Reddit Ads report shows where the money went, proves it worked, and tells clients what’s next.

Executive Summary

What to include:

Spend vs. Revenue & ROAS: Total cost alongside purchase value so clients see the return, not just the spend.
Conversions & Cost Per Conversion: How many purchases, leads, or key actions occurred and what each one cost.
Community Engagement: Engaged clicks, reach, and frequency to confirm targeting reaches the right audiences.
Period-Over-Period Trends: Week-to-week or month-to-month momentum so clients see direction, not just a snapshot.

This is the first thing your client reads. Lead with outcomes.

Core Reddit Ads Performance Metrics

The baseline every Reddit report needs:

Impressions & Reach: Shows how broadly campaigns are reaching across Reddit communities.
Clicks & CTR: Click-through rate benchmarked against Reddit norms, typically 0.2–0.8%, so expectations stay realistic.
CPC & eCPM: What each click and thousand impressions cost, tracked over time to catch rising costs early.
Frequency: How often the same users see your ads, important because Reddit audiences tire quickly of repetitive creatives.

These metrics keep your client grounded on campaign health and help you spot problems before they get expensive.

Conversions & Revenue

The section clients skip ahead to:

Purchases & Purchase Value: Number of purchases driven by Reddit alongside total revenue generated.
Purchase ROAS: Revenue returned for every dollar spent, the metric that shows whether Reddit is profitable.
Reddit Leads & Cost Per Lead: Lead volume with cost efficiency for clients running lead generation campaigns.
Conversion Rate & Cost Per Conversion: How efficiently traffic converts and whether that efficiency improves over time.

When your client asks “is Reddit worth it?”, this section gives the answer.

Video Campaign Performance

Video on Reddit needs more than view counts:

Video Views & View Rate: Total views alongside the percentage of impressions that resulted in a view.
Completion Rate: Shows how much of the video people watched and whether they dropped off early.
CPV: Cost per view tracked across different creatives and targeting approaches.
Creative Comparison: Side-by-side ad performance so you can show which creative resonated and support your recommendations.

Completion data reveals which creatives actually stop the scroll.

Community & Targeting Breakdown

Where Reddit reporting gets interesting:

Subreddit-Level Performance: Identifies which communities drive the strongest engagement, lowest cost conversions, and highest ROAS.
Interest & Keyword Targeting: Compares targeting strategies so you know where to scale and where to pull back.
Engaged Clicks vs. Total Clicks: Filters out accidental taps to measure real audience intent behind each click.
Reach Across Communities: Shows whether campaigns reach broadly or oversaturate specific audiences.

An ad that converts in one subreddit may fail in another. This breakdown is how you optimise.

Budget & Cost Management

Give clients confidence their spend is managed well:

Total Spend & Pacing: Shows where budget went across campaigns, ad groups, and individual ads.
CPC & eCPM Trends: Tracks cost movements over time so rising costs are flagged before they erode margins.
Cost Per Conversion By Campaign: Identifies which campaigns convert efficiently and which ones drag overall CPA upward.
Budget vs. Results: Compares highest-budget campaigns with the returns they generate.

Transparent cost reporting builds trust and makes budget conversations easier.

Custom Metrics

Standard metrics tell part of the story. Custom calculations tell the rest:

Community Engagement Rate: (Engaged Clicks ÷ Impressions) to measure how well creative resonates with specific audiences.
Revenue Per Click: (Purchase Value ÷ Clicks) to assess the true value of Reddit traffic, not just volume.
Video Completion Efficiency: (Completions ÷ Video Views) to compare creative quality beyond simple view counts.
Conversion Efficiency: (Conversions ÷ Engaged Clicks) to remove vanity traffic and measure real funnel performance.

Build the metrics your clients actually ask about, then automate them.

Cross-Platform Comparison

Your clients want to know how Reddit stacks up:

CPC, eCPM & Cost Per Conversion: Reddit versus Meta versus Google versus TikTok shown side by side in one view.
Conversion Volume By Platform: Shows where results come from and how Reddit’s share compares.
ROAS By Channel: Identifies which platform delivers the strongest return so budget decisions rely on data.
CTR In Context: Reddit CTRs may look lower than Meta, yet CPCs are often 50–70% cheaper, context prevents misreads.

Combined data sources place Reddit alongside every other paid channel in one report.

Strategic Recommendations & Next Steps

The section that separates a report from a dashboard:

Conversion Optimisation: What to scale, what to pause, and where to shift budget based on CPA and ROAS trends.
Targeting Adjustments: Subreddits and interest groups to expand into or pull back from based on performance data.
Creative Refresh: Which ads are fatiguing, which formats are winning, and when to test new creative.
Budget Reallocation: Data-backed recommendations for moving spend towards what works across campaigns and platforms.

Reporting what happened is table stakes. Telling clients what to do next is what keeps them.

CUSTOMIZATION

Customize Your Reddit Ads Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features

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FAQ

Frequently Asked Questions

Can I move my existing Reddit Ads reports to Swydo?
Yes. If you’re switching from another reporting tool you don’t have to rebuild everything by hand. Swydo’s migration service recreates your existing client reports and dashboards inside Swydo, so your team keeps its layouts and clients see no disruption. Connect your Reddit Ads data, hand over your current reports, and pick up where you left off. See the migration service →
Can I white-label Reddit Ads reports with my agency's branding?
Yes. Add your logo, brand colors and fonts, then host live dashboards on your own domain (reports.youragency.com) and verify your sending domain so scheduled reports arrive from your brand with no “via Swydo” tag. Dashboards can be password-protected, the Send Log shows which clients opened and clicked each report, and you can embed Crisp chat in a client dashboard so questions get answered in context. See white-label features →
Is my Reddit Ads data secure, and is Swydo GDPR-compliant?
Yes. Swydo connects through OAuth wherever the platform supports it, and scoped API keys for Klaviyo, CallRail, CallTrackingMetrics and ActiveCampaign, so you only share the access you authorize and can revoke it at any time. Swydo is GDPR-compliant, your data stays yours and is never used to train AI models, and you can switch on two-factor authentication for every sign-in. Deleted reports stay recoverable for 90 days and archived clients for 365 days. Read our data privacy and security details →
What does Swydo cost after the free trial, and can I pause or cancel?
The 14-day trial needs no credit card. Plans start at $69/month and include 10 data sources, Additional data sources cost $2–$4.50 each, and the per-source rate drops as you scale — no per-client fees, no per-user fees, and unlimited seats. Reporting frequency never changes the price. If you hit a quiet stretch you can pause your subscription for $10/month and reactivate when you need it, and you can cancel any time with no auto-renewal trap. See full pricing → or book a 15-minute pricing walkthrough →
What should a Reddit Ads report include?
A Reddit Ads report should pair reach efficiency with conversions. Include cost, impressions, clicks, CTR, CPC, eCPM, conversions, leads, purchases and ROAS, broken down by campaign, plus video metrics where you run video. Reddit audiences are community-specific, so campaign-level context helps clients read the numbers. Preview the template →
What Reddit-specific metrics can I track in Swydo?
Swydo reports Reddit metrics including cost, impressions, clicks, CTR, CPC, eCPM, conversions, leads, purchases, ROAS and video view metrics. Custom metrics let you build Reddit-specific efficiency KPIs. See the Reddit integration →
How often should I send Reddit Ads reports?
Monthly fits most Reddit programs, with weekly check-ins during a heavier test phase. A live dashboard covers the days in between. See scheduling →
How do I set up and automate a Reddit Ads report?
About 10 minutes — authorize Reddit via OAuth, choose the ad account, and load the template. It fills with the last 30 days and refreshes daily, then schedules itself. Free for 14 days, no credit card required. Start your free trial →
Can I combine Reddit with my other paid channels?
Yes. Show Reddit alongside your other paid channels in the same report. Combined Data Sources blends Google Ads, Meta, Microsoft Ads, LinkedIn Ads and TikTok Ads into one cross-channel ROAS widget, and Reddit sits in its own section beside it. See all integrations →

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

View all customer stories

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