Marketing Analytics report

Marketing Analytics Report Template

Swydo’s pre-built Marketing Analytics report template instantly turns your scattered data into clear, actionable, revenue-focused insights. Track marketing-influenced revenue, cross-channel ROAS, and customer journey efficiency—all in one automated dashboard.

Perfect for agencies and marketers who need to: Prove marketing’s bottom-line impact, stop explaining attribution models from scratch, and justify premium strategic fees.

Data sources Google Analytics 4 Google Ads MailChimp
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How it works

1. Select

Choose one of our predefined templates or create your own

2. Connect

Connect your data sources

3. Customize

Customize your data to meet your client’s needs

4. Share

Schedule and share a dashboard or PDF report with your team or clients

Choose Swydo's Marketing Analytics Template

Save time, impress clients, and grow your agency with Swydo's automated reporting solutions.

Save Hours
Streamline reporting and reclaim your day.

Actionable Insights
Present key Marketing Analytics metrics in a way that clients instantly understand.

All-in-One Reporting
Visualize, share, and manage all your Marketing Analytics data from one spot.

Custom Branded Reports
Present clients with tailored, on-brand Marketing Analytics reports.

Agency Mark-up
Set your agency markup once. Flat or percentage & auto-apply.

Win More Business
Impress in pitches with Marketing Analytics reports that showcase your expertise.

Why Your Agency Needs a Marketing Analytics Report Template

As a marketer, you want to drive growth, not hunt through data silos. Save hours tracking cross-channel performance with automated, unified reports that showcase complete marketing expertise.

Every minute spent switching between platforms is a minute stolen from optimization. A comprehensive marketing analytics template transforms scattered channel data into strategic insights clients actually understand.

No more late nights before board meetings, no more explaining attribution models from scratch, just clear ROI that demonstrates your marketing expertise and justifies your strategic recommendations. This marketing analytics report template transforms chaotic multi-platform data into clear, compelling growth stories in minutes, not hours.

What Makes Swydo’s Marketing Analytics Report Template Different?

Cross-Channel Data Unification
Track metrics that matter across all channels: customer acquisition cost, lifetime value, attribution paths, and revenue impact. No platform-specific silos—just unified marketing performance.

Growth-Focused Reporting
Marketing isn’t just traffic. Our template highlights revenue generation, customer journey optimization, and business-focused conversion tracking that proves marketing’s bottom-line impact.

Custom Metric Creation
Create powerful custom calculations like marketing-influenced revenue, cross-channel ROAS, and customer journey efficiency. Combine any platform metrics to tell your complete growth story.

What To Include In A Marketing Analytics Report

Create comprehensive marketing analytics report templates that track critical metrics, deliver actionable insights, and prove campaign ROI across your entire marketing ecosystem.

Executive Summary With Marketing Performance Indicators

What to include in your marketing analytics report summary:

Total Revenue & Purchase Revenue – Track eCommerce revenue from Google Analytics 4 and Shopify integration
Return on Ad Spend (ROAS) – Cross-platform ROAS from Google Ads, Facebook Ads, and LinkedIn Ads combined
Total Users & New Users – Audience growth tracking from Google Analytics 4 and social platform insights
Conversion Rate & Purchaser Conversion Rate – Funnel performance across all integrated marketing channels

Perfect for executive presentations and quarterly marketing performance reviews.

Core Marketing Analytics Performance Metrics

Foundation metrics every marketing analytics report template should track:

Sessions & Session Conversion Rate – Website traffic performance from Google Analytics 4 integration
Cost Per Click & Click Through Rate – Paid advertising efficiency across Google Ads, Facebook Ads, Microsoft Ads
Impressions & Clicks – Reach and engagement metrics from all advertising platforms and organic social
Transactions & Ecommerce Purchases – Revenue-driving actions tracked through GA4 and Shopify

Essential metrics that demonstrate marketing campaign health and revenue generation effectiveness.

Marketing Lead Generation Performance

What to include for lead optimization insights:

Marketing Qualified Leads & Sales Qualified Leads – Lead quality tracking from HubSpot CRM integration
Custom Event Lead Form Submits – Form conversion tracking from Google Analytics 4 and landing pages
Cost Per Conversion – Lead generation efficiency across Google Ads, Facebook Ads, and LinkedIn Ads platforms
Contact Submissions & Opportunities – Pipeline generation metrics from HubSpot and Salesforce integrations

Show exactly which marketing channels generate the highest quality leads and fastest conversions.

Marketing Campaign Analytics

Cross-channel campaign metrics for marketing analytics report templates:

Video Views & Video View Rate – Video campaign performance from YouTube, Facebook Ads, and TikTok Ads
Engagement Rate & User Engagement Duration – Content performance across social platforms and website analytics
Items Added To Cart & Checkouts – eCommerce funnel tracking from Google Analytics 4 and Shopify integration
Bounce Rate & Average Session Duration – Website engagement quality from Google Analytics 4 data

Demonstrate marketing campaign success with comprehensive performance and revenue attribution metrics.

Website Performance Integration

Essential website analytics data for marketing analytics report templates:

Traffic Source Analytics – Track all traffic sources, referral performance, and channel contribution analysis
User Behavior Analysis – Page engagement, conversion paths, and user journey optimization insights
Content Performance – Blog engagement, resource downloads, and content-driven conversion tracking
Conversion Optimization – Landing page performance and conversion rate improvement opportunities

Show how marketing campaigns drive website engagement and conversion performance.

Customer Journey Tracking

Multi-touchpoint customer experience metrics to include:

Journey Path Analysis – Customer touchpoint sequences and conversion path optimization opportunities
Channel Interaction Patterns – How different marketing channels influence each other in the customer journey
Conversion Attribution – First-touch, last-touch, and multi-touch attribution for budget allocation
Customer Experience Optimization – Engagement quality and experience improvement recommendations

Leverage cross-channel data to show marketing’s impact on the complete customer experience.

Marketing Budget & ROI Efficiency

Financial accountability metrics to include:

Budget Performance – Track spend efficiency and budget allocation across all marketing channels
Return on Marketing Investment – ROMI calculations with revenue attribution for stakeholder reporting
Cost Efficiency Trends – CAC optimization and cost per conversion improvements across channels
Revenue Impact Analysis – Marketing contribution to pipeline and closed revenue tracking

Demonstrate cost-effective marketing management with transparent budget and ROI reporting.

Custom Marketing Metrics & Calculations

Powerful custom metrics you can create:

Marketing Influence Rate – (Marketing-Touched Revenue ÷ Total Revenue) × 100 to prove marketing’s contribution to business growth and justify budget increases
Customer Journey Efficiency – (Converted Customers ÷ Total Touchpoints) × 100 to identify optimization opportunities and improve conversion paths
Content Conversion Impact – (Content-Driven Conversions ÷ Total Content Views) × 100 to measure content ROI beyond vanity metrics
Cross-Channel Synergy Score – ((Multi-Touch Conversions ÷ Single-Touch Conversions) × Channel Count) to quantify how channels work together

Combine any marketing platform metrics to create strategic insights that drive budget allocation and executive buy-in.

Strategic Recommendations & Next Steps

What every marketing analytics report template needs for action:

Conversion Rate Optimization – Improve funnel performance and reduce customer acquisition costs
Budget Reallocation Strategy – Optimize spending across highest-performing marketing channels
Customer Journey Enhancement – Reduce friction points and improve multi-channel experience
Growth Acceleration Opportunities – Scale successful campaigns and expand into new channels

Position your agency as marketing growth expert with data-driven optimization strategies.

CUSTOMIZATION

Customize Your Marketing Analytics Report

FiltersLeverage a variety of filters to show more specific data points to quickly identify issues and take swift action.

SchedulingAutomate and share your dashboards and reports on a schedule that best meets your needs.

White labelReflect your brand by incorporating your logo and brand colors into your reports. You can also use your domain to share and send your reports.

GoalsSet and track goals to gain insight into performance, trends and progress toward your goals.

Custom MetricCombine two metrics from the same data source to calculate an entirely new custom metric.

Multi-language reportsCreate reports for your clients in 14 available languages through our automatic and editable translation feature.

Report DesignResizable widgets allow you to adjust the presentation of KPIs, charts, tables, text, and images to focus clients on key data and insights.

Text and ImagesProvide context to clients or stakeholders through descriptive text widgets. Incorporate images, such as ad assets, to improve client communication and understanding.

Flexible Date RangesEasily compare data across different time periods. Fully control the date range of your overall reports or specific KPIs, charts, and tables to highlight trends.

See all features

Marketing Analytics Templates

Choose a template, connect your ad accounts, and deliver professional social media reports in minutes.

Connect With Your Favorite Data Sources

Easily Connect & Integrate Data in a Single Report

FAQ

Frequently Asked Questions

What is a Marketing Analytics report template?
A Marketing Analytics report template is a pre-built report that automatically pulls cross-channel marketing data from platforms like Google Analytics 4, Shopify, and major ad networks. It showcases key metrics such as total revenue, ROAS, audience growth, and conversion rates… presented in a clear, professional layout optimised for executive presentations and quarterly marketing performance reviews.
How long does it take to set up a report?
Setup takes 10 minutes: choose a template, connect ad accounts, and customize with your branding for a professional report.
Can I white-label reports with my agency's branding?
Yes, add your logo, colors, and host reports on your domain (e.g., reports.youragency.com) for a seamless, professional client experience.
Which ad platforms are supported?
Swydo integrates with 35+ platforms, including LinkedIn Ads, Facebook Ads, and Google Ads, allowing you to build consistent, multi-platform reports with real-time performance insights.
What's the cost after the free trial?
Plans start at $49/month for 10 data sources, with no per-client fees. Additional sources cost $1.50–$3.50 each. Learn more.

SWYDO SUPPORT We’re Here To Help You Succeed

Discover Why Over 2,500 Agencies Trust Swydo

Chris Cabaniss / Falcon Digital Marketing

Swydo saves countless hours. An Excel report could easily take five or six hours.

With Swydo, it takes 10 minutes, maybe 20.

Chris Cabaniss
 Co-Founder
 Falcon Digital Marketing

The number one thing I love about Swydo is the customer support.

I literally clicked the chat box, in less than 15 minutes I had a reply from Andrea.

Juan Knoepffler
 Digital Marketing Manager
 User Friendly Media

What used to take days now takes minutes, cutting our reporting time by over 50%.

An absolute game-changer!

Peter Van Zelst
 Managing Director
 Zelst Limited

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