X (Twitter) Ads Reporting Tool

Frequently Asked Questions

• How do I connect my X Ads account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose X Ads. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine X Ads data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from X Ads, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my X Ads data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• Are X Ads metrics still reliable after the API changes?

  Swydo’s X Ads integration covers the metrics X currently exposes through their advertising API: impressions, engagements, engagement rate, video views, video completion rate, conversions, and spend. Like all reporting tools, Swydo can only surface what X exposes — when X changes API access (which has happened repeatedly since 2022), every tool is affected equally. The current integration is stable and pulls daily.

• Can I report on X Ads conversions and ROAS?

  Yes. X Ads conversions, conversion value, and ROAS are exposed where you’ve configured the X Pixel or web events on your site. Build a campaign-level widget showing spend, conversions, conversion value, and ROAS, and pair it with a separate organic X Analytics widget if you want a paid-vs-organic view. Note: X’s conversion attribution windows are typically shorter than Meta’s or Google’s, so totals may look lower than expected.

• How do I report on X video ad performance?

  Swydo pulls video views, video completion rate, watch time, and 3-second/15-second view metrics for X video campaigns. Build a video-performance widget grouped by ad creative to compare which videos earn the lowest cost per completed view. For agencies running video-heavy X campaigns, this is the highest-value section of the report.

• Can I combine X Ads with X Analytics (organic) in one view?

  Yes. X Ads (paid) and X Analytics (organic) are separate connections in Swydo, but both can live on the same client and report. Build a unified section: paid spend + impressions + conversions on one side, organic impressions + engagements + follower growth on the other. Useful when clients want a single “total X surface area” number per month.

• Why doesn't my X Ads data go back further than 30 days for some metrics?

  X’s API has different historical retention windows for different metric types — campaign-level performance data goes back further than tweet-level engagement data, which is typically capped at the most recent 30 days. For longer historical comparisons, ensure you’re pulling at the campaign or ad-group level, and consider exporting key tweet-level numbers to a Google Sheet monthly so you can build longer trendlines.

• Can I blend X Ads with other paid platforms in a cross-channel widget?

  Yes. X Ads is one of the platforms Swydo supports inside its Combined Data Sources widgets — blend X with Google Ads, Meta, LinkedIn, TikTok, and others into a single widget showing spend, impressions, clicks, conversions, CPC, CTR, CPM, ROAS where available. Useful for executive summaries where the client wants one cross-channel ROAS number rather than per-platform breakdowns.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate X (Twitter) Ads, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share X (Twitter) Ads reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my X (Twitter) Ads account?

  For a quick overview on how to set up your X (Twitter) Ads account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • X (Twitter) Ads Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter X (Twitter) Ads data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on X (Twitter) Ads dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which X (Twitter) Ads data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine X (Twitter) Ads data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my X (Twitter) Ads data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the X (Twitter) Ads API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available X (Twitter) Ads data from your connected platforms.
• How does Swydo ensure my X (Twitter) Ads data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your X (Twitter) Ads reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.