LinkedIn Pages Reporting

Frequently Asked Questions

• How do I connect my LinkedIn Pages account to Swydo?

  From your client page in Swydo, open the Data Sources tab and click New Data Source, then choose LinkedIn Pages. For most platforms you’ll authorize via OAuth; a few (Klaviyo, CallRail, Call Tracking Metrics, ActiveCampaign) use an API key instead. Once authorized, pick the specific account, property, or page you want to report on. Each one becomes a data source you can drop into any report.

• Can I combine LinkedIn Pages data with other platforms in one report?

  Yes. Every Swydo report supports widgets and KPIs from multiple data sources side by side, so a single report can pull from LinkedIn Pages, Google Ads, GA4, Meta, and more. For paid-media platforms you can also blend up to five sources inside a single widget — useful for cross-channel ROAS, total spend, or unified conversion tables. Custom blended widgets aren’t available for non-ad platforms, but reports themselves can mix anything.

• Is my LinkedIn Pages data secure in Swydo?

  Yes. Swydo connects via OAuth or scoped API keys, encrypts data in transit over HTTPS, and stores access tokens with role-based controls. Swydo is GDPR-compliant and acts as a data sub-processor under a standard DPA. You can revoke any connection at any time, and on account closure all data and credentials are deleted within 90 days. Full details live on Swydo’s privacy and data-storage pages.

• What does Swydo cost, and is there a free trial?

  Swydo offers a 14-day free trial with no credit card required. Pricing is based on the number of data sources, not on users (seats are unlimited) or report volume. The flat plan includes 10 data sources, with a per-source rate beyond that which decreases as you scale. Frequency of reporting doesn’t affect cost. Use the calculator at swydo.com/pricing for an exact quote.

• How is LinkedIn Pages different from LinkedIn Ads in Swydo?

  LinkedIn Pages reports on organic Company Page performance (follower growth, post engagement, page visits, demographics of followers). LinkedIn Ads reports on paid Campaign Manager activity (spend, impressions, CTR, conversions, Lead Gen Form fills). Both use the same underlying LinkedIn connection in Swydo, but they expose different data through different API surfaces. Most B2B agencies report on both in the same client.

• Can I track LinkedIn follower growth and demographic shifts over time?

  Yes. Swydo pulls Lifetime Followers as a daily metric and exposes follower demographics (industry, seniority, function, company size) where LinkedIn provides them. Build a follower-growth line chart, a demographics donut chart, and a follower-attribution widget showing whether new followers came from organic, paid, or page-recommendation sources. Useful for showing clients which content or campaigns drive the right kind of follower.

• How do I report on LinkedIn organic post performance?

  Build a top-posts widget sorted by engagement (likes + comments + shares + reactions) or by impressions, showing post text, date, and performance metrics. LinkedIn’s organic API exposes engagement breakdown by reaction type, click-through rate, and impressions per post. For agencies running organic-content programs, this widget pairs naturally with a LinkedIn Ads widget to show paid-vs-organic content lift in one section.

• Can I see which posts came from employees vs the company page?

  Employee advocacy and company-post separation isn’t directly exposed in LinkedIn’s standard Page API — those metrics typically live in LinkedIn’s Employee Advocacy product (Elevate-equivalent), which has its own reporting. Swydo’s LinkedIn Pages connection covers Company Page activity. For advocacy reporting, the workaround is to export advocacy data and pipe it into a Google Sheet that Swydo reads.

• How do I report on LinkedIn engagement rate?

  Build a custom metric: (likes + comments + shares + reactions) ÷ impressions × 100. Define it once on your LinkedIn Pages data source and reuse across every client report. Some agencies prefer engagement ÷ followers (gives older / smaller pages a flattering number) versus engagement ÷ impressions (industry standard). Build both as separate custom metrics if you want to show clients the difference and let them pick.

• Can I combine LinkedIn Pages with LinkedIn Ads in one report?

  Yes — and this is the standard B2B agency layout. Add both connections to your client and build a unified LinkedIn section: an organic block showing follower growth, top posts, and engagement; a paid block showing spend, impressions, conversions, Lead Gen Form fills, and CPL. A combined “LinkedIn total reach” custom metric (organic impressions + paid impressions) gives clients a single number for total brand surface area each month.

• How do I get started with Swydo?

  Sign up for a 14-day free trial or start a subscription. Then:

  • Add team members and set permissions.
  • Customize your account with your branding.
  • Add clients to organize and manage your reports.
  • Integrate LinkedIn Pages, other data sources from 35+ platforms or upload your own via Google Sheets.
  • Create & share LinkedIn Pages reports using templates or custom widgets.
• Do I need technical skills to use Swydo?

  No, Swydo is designed to be user-friendly and self-service, so no technical skills are required to get started quickly. Our setup guides walk you through every step. If you need assistance, our support team is here to help.

• How can I connect my LinkedIn Pages account?

  For a quick overview on how to set up your LinkedIn Pages account, check out the integration tutorial on our help center.

• What happens if an integration is not available?
  • You can integrate any data with Swydo using Google Sheets integration. 

  • Manually upload your data or use tools like Zapier or Make to automate syncing from thousands of sources. 
  • This keeps your reports up to date with the metrics that matter most.
• Is my data secure with Swydo?

  Yes, Swydo implements  industry-standard measures to protect your information. This includes secure data storage, encryption, and compliance with privacy regulations. Learn more here.

• Do you offer Report Filters?

  Yes, Swydo offers several filter options to help you refine your data and focus on the most relevant insights. Some of the key filter types include:

  • LinkedIn Pages Metric Filters: Refine data based on specific metrics (e.g., impressions, clicks, conversions).
  • Date Filters: Filter LinkedIn Pages data by custom date ranges or specific time periods (e.g., weekly, monthly).
  • Dimension Filters: Apply filters based on LinkedIn Pages dimensions like campaign, ad group, or device.
  • Inclusion/Exclusion Filters: Specify which LinkedIn Pages data to include or exclude from your reports.
• Can I have multiple integrations in the same report?

  Yes, you can combine LinkedIn Pages data with multiple integrations into one comprehensive report. This allows you to:

  • Create sections with data from different platforms (e.g., Google Ads, Facebook Ads, Microsoft Ads).
  • Build a holistic view of your marketing performance in one place.

  Perfect for multi-channel campaigns and seamless reporting.

• Is my LinkedIn Pages data automatically updated in Swydo?
  • Yes! Swydo always displays the most recent data provided by the LinkedIn Pages API.
  • While data isn’t updated live in the background, it refreshes when you open a report or manually refresh the page.
  • This ensures you’re always seeing the latest available LinkedIn Pages data from your connected platforms.
• How does Swydo ensure my LinkedIn Pages data connections stay reliable?

  Swydo actively monitors your data sources to keep everything running smoothly. If there’s a disruption, such as a password change or account update, you’ll receive an alert in the app, and a detailed email with easy steps to resolve the issue.

   

• What happens after my trial ends?
  • You will need to upgrade to a paid plan to continue using Swydo.
  • Your reports and data remain available for 90 days, giving you time to transition.
• What payment options do you accept?

  We accept credit cards (Visa, Mastercard & American Express) and PayPal.

• Can I cancel my subscription anytime?
  • Yes, you can cancel at any time.
  • Since Swydo operates on a post-payment model, you’ll be billed for data sources used in the current cycle.
  • If you cancel today, you’ll still have access until the end of your billing period, but no further charges will apply.
  • Learn more here.
• Can I pause my subscription and reactivate it later?
  • Yes! For $10/month, you can pause your subscription while keeping your reports and data.
  • You can resume anytime you’re ready.
• What happens to my data if I cancel or stop using Swydo?
  • Your LinkedIn Pages reports and data stay available for 90 days after cancellation.
  • After 90 days, your account, data, and reports will be permanently deleted
• What type of support do you offer?
  • Our specialists are available 24/5 on weekdays and typically respond within 15 minutes.
  • You can reach us via the chat button on our website or in the Swydo app, or by email to support@swydo.com 
  • Visit our Help Center for documentation and FAQs.
• Do you offer any onboarding services?

  Yes! Our onboarding ensures a seamless start with:

  • Live demos with a specialist (book anytime).
  • Getting Started series with videos and articles.
  • Follow-up emails with tips and next steps.

  While Swydo is self-service, our support team is always available to help set up your first reports.